As Brands Target Personalization, Investors Zoom in on Data-Driven MarTech
Jul 2019
Summary
-
Eight in 10 consumers will only use a brand’s promotions if they are tailored to previous interactions. To improve personalization of content, brands are developing or acquiring new MarTech capabilities.
- Sign up to receive Lincoln's perspectives
Contributors

I am inspired by working with entrepreneurs and innovators who feel passionately about what they are creating.
William Bowmer
Managing Director
San FranciscoMeet Professionals with Complementary Expertise

I am inspired by working with entrepreneurs and innovators who feel passionately about what they are creating.
William Bowmer
Managing Director
San FranciscoRelated Perspectives

Even as Possible Recession Looms, Prospects for Private Markets Look Strong
It is no secret that public markets are facing notable volatility. But from where I sit in the trenches of private market dealmaking, the near-term prospects for private equity remain… Read More

Webinar | Software and the Rise of ARR-based Financings
On Tuesday, April 5, 2022, Lincoln International hosted experts from the firm’s U.S. and European Capital Advisory, Valuations and M&A Groups for a webinar to discuss the latest trends in… Read More

Private Equity Pursues Investments in Engineering and Manufacturing Software Sector
Engineering, simulation and manufacturing software is in high demand as companies across industries shift toward digitizing processes. From the early stages of product design and simulation to manufacturing and usage… Read More

Growing Local & Global Private Equity Interest in French Technology
The technology ecosystem in France is booming. In 2021 alone, French startups raised more than €10 billion in venture capital financing, a 2x increase over 2020. To date, the number… Read More