Investment Bank for the Consumer Industry
Our team brings passion, deep industry relationships and transaction expertise to deliver great outcomes for leading consumer companies.
50+
consumer transactions in 2022
>50%
consumer M&A transactions with private equity acquirers in 2022
>55%
of consumer sell-side M&A transactions with private equity clients in 2022
Changing Market Dynamics Drive Opportunity
Our team stays at the forefront of the latest trends in how consumers, live, think and shop across geographies, demographics and social strata. These insights, coupled with our experience in the private markets and extensive industry relationships, inform and enable our advice and solutions for our clients. We are a global investment bank, inspired by the exciting changes in the consumer marketplace: the boom in ecommerce, the explosion in new, better-for-you food and beverage products, changing uses of retail spaces, the opportunities available through global sourcing expertise, and the importance of the consumer experience in dining and leisure activities.
Sector Focus
Consumer Products
Our professionals are skilled at highlighting the product, merchandizing, brand and distribution characteristics that drive top value for leading consumer product companies.
Consumer Services
The services sector is the fastest growing segment of the consumer economy. We understand the expertise required of service companies and how to position differentiated service offerings.
Fashion, Beauty & Apparel
High demand for accessible, on-trend fashion apparel and accessories, as well as beauty and personal care products, is driving significant investment opportunity across the sector.
Food & Beverage
Our expertise is essential to positioning food companies for maximum value. Trends in better-for-you foods, changing preferences and new distribution methods have created enormous opportunities for agile companies in the sector.
Retail & Restaurants
Our clients rely on our deep sector expertise and on-trend insights about consumer shopping and dining preferences. Our team has the unique ability to position winning platforms for excellent results.
Travel & Leisure
Growing discretionary income and the expanding global middle class are driving dramatic increases in travel and leisure spending. We assist clients in capitalizing on consumer behaviors and change in this sector.
Lincoln’s execution expertise, access to key decision makers, industry knowledge and process guidance proved invaluable throughout the sale process.
Perspectives & Publications

Food & Beverage Market Update Q3 2023
The third quarter saw an uptick in new deal launches while overall market activity compared favorably to Q2. Though many believe the Federal Reserve is done raising interest rates, overall… Read More

Food & Beverage Market Update Q2 2023
Looking back on the second quarter, market conditions improved. A temporary pause in interest rate hikes (with two more expected this year), rising equity markets and improved availability of credit… Read More

Lincoln’s Latest
Lincoln’s Latest video series features experts from across industries, services and geographies, sharing perspectives on current trends, recent observations and future outlooks.

Investors Seek Protection in the Safety Workwear Market
The safety workwear industry is a highly resilient and very attractive market that covers all personal protective equipment from head to toe, including helmets, goggles, gloves, shoes, protective clothing and… Read More
Recent Transactions in Consumer
American & European Consumer Group Heads
Meet our Senior Team with Consumer Expertise

I have a hands-on approach and bring energy, creativity and passion to every client transaction.
Eddie Krule
Managing Director
Chicago