I take a long-term approach to building relationships and understanding clients' businesses in order to provide timely and relevant advice.
Alex provides mergers and acquisitions (M&A) advisory services to consumer companies. For nearly 25 years, Alex has helped both public and private companies identify relevant acquisitions and divestitures in alignment with their strategic objectives. He has advised companies in raising equity and debt capital and has advised on the formation of new cross-border joint ventures. The majority of his assignments have been cross-border transactions.
Alex has a keen understanding of the broader consumer industry and its dynamics driven by demographics and innovation. Through a highly-efficient M&A process, Alex helps consumer clients fuel growth by partnering with organizations that can add greater distribution reach, global sourcing and supply chain networks.
Prior to joining Lincoln, Alex was a partner at EY, where he focused on building a London-based consumer M&A team. Previously, he was a managing director in the global consumer and retail M&A team at Rothschild & Co. Alex also worked with Lehman Brothers and PwC.
Alex earned a Master of Arts (with honors) from Oxford University. He is a qualified Chartered Accountant.
Recent Transactions in Consumer
Lincoln International is pleased to announce that it has represented Orva in its partnership with Trilantic North America
Lincoln International is pleased to announce that Jade Leaf, LLC, a high-growth brand of organic Japanese matcha green tea products, was acquired by HPH II Investments Master Fund, LP together with its related entities
Lincoln International is pleased to announce that it has advised Mad Engine, LLC in securing a controlling investment from Platinum Equity
Lincoln International advised on the refinancing of the existing promissory note of ETERNA Mode GmbH, a portfolio company of Quadriga Capital
Lincoln International advised CapVest on its acquisition of Inspired Pet Nutrition, a portfolio company of L Catterton
Lincoln International advised of funds managed by BPE Unternehmensbeteiligungen G.m.b.H. on the sale of Duotherm to StellaGroup, a portfolio company of PAI Partners and ICG
Lincoln International advised the shareholders of Eschenbach, led by funds advised by Equistone Partners Europe, on the sale of Eschenbach to Inspecs
Perspectives by Alex Masters
Consumers in Control & the Role of Brands
Lincoln Managing Directors discuss the way consumers are in the driver’s seat as it relates to branded and non-branded food companies. Click the banner above to watch the video. Rob […]
Pulse on Current Consumer Market Conditions
A recent survey of approximately 120 consumer-focused investors provides perspective on current market conditions.
The Millennial Impact on Consumer Investment
It’s not a millennial moment, it’s a movement. While the millennial generation is blamed for everything from lower birth rates to declining mayonnaise sales, one thing is clear: they are a major […]
Meet our Senior Team