Alex Masters

Managing Director
London Mergers & Acquisitions Consumer +44 20 7632 5250
I take a long-term approach to building relationships and understanding clients' businesses in order to provide timely and relevant advice.

Alex provides mergers and acquisitions (M&A) advisory services to consumer companies. For nearly 25 years, Alex has helped both public and private companies identify relevant acquisitions and divestitures in alignment with their strategic objectives. He has advised companies in raising equity and debt capital and has advised on the formation of new cross-border joint ventures. The majority of his assignments have been cross-border transactions.

Alex has a keen understanding of the broader consumer industry and its dynamics driven by demographics and innovation. Through a highly-efficient M&A process, Alex helps consumer clients fuel growth by partnering with organizations that can add greater distribution reach, global sourcing and supply chain networks.

Prior to joining Lincoln, Alex was a partner at EY, where he focused on building a London-based consumer M&A team. Previously, he was a managing director in the global consumer and retail M&A team at Rothschild & Co. Alex also worked with Lehman Brothers and PwC.

Alex earned a Master of Arts (with honors) from Oxford University. He is a qualified Chartered Accountant.

Perspectives featuring Alex Masters

Five Macro Trends Driving Growth in Global Branded Pet Food

Pet ownership has surged in recent years as pets have become valued members of household families, yielding benefits such as companionship, improved mental health and others. Continued increased pet ownership,… Read More

Summer of Spending: Opportunity for Investors as UK Leisure Industry Rebounds

With the UK falling in and out of lockdown since March 2020, the Bank of England is anticipating the biggest surge in household spending since 1988 upon the planned reopening… Read More

Differentiated Pet Food Brands Fetch High Multiples: Guidance for Sector Entrepreneurs

For investors, the recession resilient nature of the pet sector and its strong performance through multiple economic cycles has long been notable. Most recently, the pandemic solidified the sector’s resilience… Read More

As the British Palate Diversifies, Investors Capitalize on South Asian Food Supplier Sector

While the UK’s grocery market has experienced little growth in recent years, the authentic South Asian cuisine market—offerings that incorporate ingredients, spices and food staples from India, Pakistan and Bangladesh—has… Read More

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Meet our Senior Team

David Houser

Managing Director