I take a long-term approach to building relationships and understanding clients' businesses in order to provide timely and relevant advice.
Alex provides mergers and acquisitions (M&A) advisory services to consumer companies. For nearly 25 years, Alex has helped both public and private companies identify relevant acquisitions and divestitures in alignment with their strategic objectives. He has advised companies in raising equity and debt capital and has advised on the formation of new cross-border joint ventures. The majority of his assignments have been cross-border transactions.
Alex has a keen understanding of the broader consumer industry and its dynamics driven by demographics and innovation. Through a highly-efficient M&A process, Alex helps consumer clients fuel growth by partnering with organizations that can add greater distribution reach, global sourcing and supply chain networks.
Prior to joining Lincoln, Alex was a partner at EY, where he focused on building a London-based consumer M&A team. Previously, he was a managing director in the global consumer and retail M&A team at Rothschild & Co. Alex also worked with Lehman Brothers and PwC.
Alex earned a Master of Arts (with honors) from Oxford University. He is a chartered accountant.
Recent Transactions in Consumer
Lincoln is pleased to announce that it has represented Gorilla Commerce in its partnership with Trilantic North America
Lincoln International is pleased to announce that it advised AML Invest Treuhandgesellschaft mbH, the investment vehicle of Thomas Hirschberger, in the sale of its majority stake in Hans im Glück Franchise GmbH to a private investor consortium
Lincoln International advised Lakeview Capital on financing to acquire The Moshi Ice Cream Company
Lincoln International is pleased to announce that Focusrite plc has agreed to acquire Martin Audio (Optimal Audio Group Limited), representing Lincoln’s third professional audio transaction in 2019
Lincoln International is pleased to announce that it has represented an affiliate of Sun Capital on its acquisition of National Tree Company
Lincoln is pleased to announce that it has advised Accord Management on the sale of Pool Service to BlueGem Capital Partners
Lincoln advises Bridges Fund Management on the financing of its acquisition of énergie Fitness
Lincoln is pleased to announce that Gourmet Foods has been sold to Gourmet Culinary Holdings, a portfolio company of AUA Private Equity Partners
Perspectives by Alex Masters
Consumers in Control & the Role of Brands
Lincoln Managing Directors discuss the way consumers are in the driver’s seat as it relates to branded and non-branded food companies. Click the banner above to watch the video.
Pulse on Current Consumer Market Conditions
A recent survey of approximately 120 consumer-focused investors provides perspective on current market conditions.
The Millennial Impact on Consumer Investment
It’s not a millennial moment, it’s a movement. While the millennial generation is blamed for everything from lower birth rates to declining mayonnaise sales, one thing is clear: they are a major […]
Meet our Senior Team