Alex Masters

Managing Director
London Mergers & Acquisitions Consumer +44 20 7632 5250
I take a long-term approach to building relationships and understanding clients' businesses in order to provide timely and relevant advice.

Alex provides mergers and acquisitions (M&A) advisory services to consumer companies. For nearly 25 years, Alex has helped both public and private companies identify relevant acquisitions and divestitures in alignment with their strategic objectives. He has advised companies in raising equity and debt capital and has advised on the formation of new cross-border joint ventures. The majority of his assignments have been cross-border transactions.

Alex has a keen understanding of the broader consumer industry and its dynamics driven by demographics and innovation. Through a highly-efficient M&A process, Alex helps consumer clients fuel growth by partnering with organizations that can add greater distribution reach, global sourcing and supply chain networks.

Prior to joining Lincoln, Alex was a partner at EY, where he focused on building a London-based consumer M&A team. Previously, he was a managing director in the global consumer and retail M&A team at Rothschild & Co. Alex also worked with Lehman Brothers and PwC.

Alex earned a Master of Arts (with honors) from Oxford University. He is a qualified Chartered Accountant.

Perspectives featuring Alex Masters

UK Hospitality: Unlocking Hidden Value

The hospitality industry has experienced several challenges over the last few years, which at times has led to valuation concerns amongst investors. However, an opportunity presents for businesses to attract… Read More

The Hidden Gem in European Pet Food: European Investors Spot New Opportunity in Raw & Gently Cooked Pet Food

European investors are capitalizing on the fastest growing segment of the European pet food category, powered by pet owners’ ongoing desire for higher quality and natural food options for their… Read More

Promising M&A Outlook for Frozen Food Companies

Frozen foods have seen notable growth since 2019 as a result of shifting consumer behavior. Strong sales have enabled more efficiencies at scale, but some companies also face capacity constraints… Read More

Pet Trends Impacting M&A in 2022

The pet industry has evolved significantly over the past few years with several trends impacting the way pet product brands, manufacturers, retailers, customers and investors view the sector. In 2020,… Read More

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News & Media featuring Alex Masters

Mergermarket | European Consumer Trendspotter: Consumer Rainmakers Look Past Challenging 2022 with ‘Quiet Optimism’ for New Year

Originally published by Mergermarket on January 12, 2023.  Alex Masters, Managing Director in Lincoln’s Consumer Group, offers a perspective on market trends in the consumer industry. View the original article.

Just Food | Gloomy Clouds to Hang Over Food Industry M&A in 2023

Originally published by JustFood on December 20, 2022 Alex Masters, Managing Director and Tom Cunningham, Director in Lincoln International’s Consumer group share insights on M&A trends in consumer sector for the… Read More

Just Food | Humanization in Pet Food Bounds Along Amid Premium-Led Growth

Originally published by JustFood on December 6, 2022 Alex Masters, Managing Director in Lincoln’s Consumer Group, shares current growth drivers he is seeing in the pet food sector and expectations… Read More

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