Alex Masters

Managing Director
London Mergers & Acquisitions Consumer +44 20 7632 5250
I take a long-term approach to building relationships and understanding clients' businesses in order to provide timely and relevant advice.

Alex provides mergers and acquisitions (M&A) advisory services to consumer companies. For nearly 25 years, Alex has helped both public and private companies identify relevant acquisitions and divestitures in alignment with their strategic objectives. He has advised companies in raising equity and debt capital and has advised on the formation of new cross-border joint ventures. The majority of his assignments have been cross-border transactions.

Alex has a keen understanding of the broader consumer industry and its dynamics driven by demographics and innovation. Through a highly-efficient M&A process, Alex helps consumer clients fuel growth by partnering with organizations that can add greater distribution reach, global sourcing and supply chain networks.

Prior to joining Lincoln, Alex was a partner at EY, where he focused on building a London-based consumer M&A team. Previously, he was a managing director in the global consumer and retail M&A team at Rothschild & Co. Alex also worked with Lehman Brothers and PwC.

Alex earned a Master of Arts (with honors) from Oxford University. He is a qualified Chartered Accountant.

Perspectives by Alex Masters

Consumers in Control & the Role of Brands

Lincoln Managing Directors discuss the way consumers are in the driver’s seat as it relates to branded and non-branded food companies. Click the banner above to watch the video.     Rob […]

Pulse on Current Consumer Market Conditions

A recent survey of approximately 120 consumer-focused investors provides perspective on current market conditions.

The Millennial Impact on Consumer Investment

It’s not a millennial moment, it’s a movement. While the millennial generation is blamed for everything from lower birth rates to declining mayonnaise sales, one thing is clear: they are a major […]

Meet our Senior Team

David Houser

Managing Director