Bradley Akason

Managing Director
Chicago Mergers & Acquisitions Consumer +1 (312) 580-8351
I invest in personal relationships with my clients and bring energy, creativity, leadership, a little bit of humor and confidence to every interaction.

Brad is a senior member of Lincoln’s Consumer Group and has been instrumental in both the firm’s and the group’s growth globally. He has 40 years of client service experience. With a hands-on, results-oriented approach, Brad advises clients on middle market mergers and acquisitions and growth equity transactions. His clients include leading private equity groups, private companies and large corporations.

Brad has extensive experience preparing and positioning companies to maximize value and create as many transaction alternatives as possible. He has completed dozens of consumer industry transactions, particularly in the food and beverage, consumer products and e-commerce segments.

Before joining Lincoln, Brad was a Managing Director at Andersen Corporate Finance, where he focused on building their global investment banking business and products industry team. Prior, Brad held numerous leadership positions within Coopers & Lybrand, including National Co-head of the valuations business and Head of the Midwest financial advisory services business in Chicago and Minneapolis.

Brad earned a Bachelor of Science from St. Cloud State University.

Recent Transactions

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Perspectives featuring Bradley Akason

E-commerce and the Compression of Retail Disruption

In recent years, the consumer shopping experience was already experiencing rapid upheaval with e-commerce growing from 6.5% of total retail sales in 2014 to 11.0% in 2019(1); COVID-19 only accelerated… Read More

Awakening of the Healthcare Consumer

Since the beginning of the Information Age, there has been discussion around the importance, emergence, and empowerment of the health care consumer. This has been enabled and driven by rapid… Read More

Consumers in Control & the Role of Brands

Lincoln Managing Directors discuss the way consumers are in the driver’s seat as it relates to branded and non-branded food companies. Click the banner above to watch the video.  … Read More

How Companies are Mastering the Internet Economy

Lincoln Managing Directors discuss the evolution of consumer behavior and what it means for the economy. Click the banner above to watch the video.     Rob Brown: So why… Read More

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Meet our Senior Team in Consumer

David Houser

Managing Director


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