UK Hospitality: Unlocking Hidden Value
Jan 2023
The hospitality industry has experienced several challenges over the last few years, which at times has led to valuation concerns amongst investors. However, an opportunity presents for businesses to attract investor interest – by unlocking hidden value.
Below, Lincoln International dives deep into the challenges affecting the industry, prevalent market dynamics and how businesses can demonstrate value.
Challenges
Labor Shortages: Brexit resulted in labor shortages in the UK; and other more recent economic factors caused shortages in the rest of Europe. In addition, as of 2021, 20% of the UK working age population is economically inactive, further compounding labor challenges.
COVID-19: Lockdowns and pandemic-related concerns significantly reduced demand in the hospitality industry, especially in previously high traffic cities. Rising Costs: Costs are increasing due to inflation across all areas – labor, energy, ingredients, cost of living, etc. – negatively impacting price and consumer demand for the hospitality industry. Market Volatility: Uncertainty in the markets has caused investors to become risk averse, particularly in areas more reliant upon discretionary spend. |
Summary
-
Lincoln International discusses the challenges affecting the UK hospitality industry, prevalent market dynamics and how businesses can demonstrate value.
- Click here to download a printable version of this perspective.
- Sign up to receive Lincoln's perspectives
Lincoln Perspective
In times of uncertainty, investors can look at hospitality companies that have property assets via freehold / long leasehold property with positive premium values as one way to mitigate any risk concerns. In these types of investments, fewer outgoings are paid to landlords, yielding a lower operational gearing. Security is therefore provided by the property asset, underpinning the company’s value.
At Lincoln, we think creatively to help corporates and investors identify other separable assets that sit behind companies. To attract investor interest, companies should unlock less traditional value streams outside of cash flow / EBITDA multiples. These value streams can take several forms: intellectual property (IP) value, alternative use, lease premium value, etc.
Lincoln successfully highlighted the hidden value of assets in two recent transactions.
![]() |
The Groucho Club has been sold to Artfarm
|
![]() |
TimeOut has secured a New Loan Facility
|
Lincoln’s professionals are eager to meet with companies in the hospitality industry to help underline the values that attract investor interest.
Contributors
Meet Professionals with Complementary Expertise

I have a hands-on approach and bring energy, creativity and passion to every client transaction.
Eddie Krule
Managing Director
ChicagoRelated Perspectives

The Business of Fashion | Beauty’s Top M&A Targets
Originally posted by The Business of Fashion on January 23, 2023. Ashleigh Barker, Director in Lincoln’s Consumer Group, shares how leading beauty companies are well positioned to capitalize on the… Read More

2022 Global Results
In 2022, Lincoln International continued to design and deliver meaningful solutions and outcomes for clients around the world. Our shared ambition for results achieved through collaboration, thoughtfulness and tailored approaches… Read More

Mergermarket | European Consumer Trendspotter: Consumer Rainmakers Look Past Challenging 2022 with ‘Quiet Optimism’ for New Year
Originally published by Mergermarket on January 12, 2023. Alex Masters, Managing Director in Lincoln’s Consumer Group, offers a perspective on market trends in the consumer industry. View the original article.

Just Food | Gloomy Clouds to Hang Over Food Industry M&A in 2023
Originally published by JustFood on December 20, 2022 Alex Masters, Managing Director and Tom Cunningham, Director in Lincoln International’s Consumer group share insights on M&A trends in consumer sector for the… Read More