Equativ, a portfolio company of Bridgepoint Development Capital, has acquired Sharethrough

Equativ

Equativ is the global, trusted independent platform that brings scale and simplicity to digital advertising. Serving the interests of advertisers and media owners via its leading Supply-Side Platform (SSP), Equativ provides brand and privacy-safe programmatic video, CTV and data-driven solutions that empower its clients to achieve maximum impact while respecting the rights of consumers. Headquartered in Paris and New York, Equativ operates globally with a team of more than 550 employees on a mission to fulfill the promise of advertising technology.

The Deal

After reaching significant milestones and showcasing strong growth and profitability metrics (tripled in size over the last three years), Equativ (supported by its majority shareholder Bridgepoint Development Capital) sought to further penetrate the North American market by acquiring a leading player in the region. Shareholders decided to engage Lincoln International to help support this purpose because of its deep industry expertise, international coverage, process execution capability and its long track record of advising Equativ on M&A transactions.

The union of Equativ and Sharethrough aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners and technology partners to optimize programmatic value and scale. Combining both companies will provide advertisers and media owners with an independent vertically integrated alternative to walled gardens, addressing the growing industry’s need for heightened efficiency and innovation on a large scale.

Our Perspective

Matthieu Rosset, Lincoln International Managing Director who led the transaction, commented, “We are very pleased to have supported Equativ and Bridgepoint in this highly transformative transaction for the Group, which now gains unique access to the North American market, further strengthening Equativ’s position as a major player in this market. This is the fourth transaction we have advised for the Group in three and a half years, demonstrating our ability to support our clients throughout the different stages of their development. This transaction also further highlights our unique expertise in the AdTech sector.”

Sharethrough

Established in Montreal in 2008, Sharethrough is one of the top global independent omnichannel ad exchanges, which maximizes user attention and advertiser performance through research-backed ad enhancements for video, Connected TV, display and native ads while curating ad inventory for optimized directness, sustainability and quality.

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