Beauty Independent | The Prognosis for Beauty M&A and Early-Stage Funding in 2024

Jan 2024

Originally posted by Beauty Independent on January 22, 2024.

Mergers and acquisitions (M&A) activity in the beauty market is on the up.

“Looking forward, the recent deal announcements support the viewpoint that there is an appetite for M&A in beauty and personal care and specifically that quality assets will always stand to garner strong buyer interest and quality valuations,” Ashleigh Barker, Director in Lincoln’s Consumer Group, commented.

Corporate carveouts and platform plays are also growing amidst quality assets that may not be central to the owner’s current strategy but are positioned to excel with new partners.

“The recent string of acquisitions sends a positive signal to the market that there’s capital to be deployed and that strategics remain keen to grow through acquisitions in the near and long term,” Ashleigh said. “Moreover, consumers continue to invest a significant share of their wallets into the beauty and personal care categories, which further underscores the attractive value proposition the sector brings to investors looking to put their capital to work.”

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