Women’s Wear Daily | Beauty High Stakes: Sell, Shut Down or Keep?
Published by Women’s Wear Daily on April 18, 2025
Ashleigh Barker, Director and head of beauty and personal care in Lincoln’s Consumer Group, recently shared her insights into strategies for underperforming beauty brand assets with Women’s Wear Daily.
In the article, Ashleigh provides strategies for underperforming assets, including how to decide between shuttering the brand or selling it. She highlights the challenges facing beauty strategics, including diminishing shelf space, marketing costs, customer acquisition, supply chain issues and more.
“The fact of the matter is retail has become more challenging. A lot of these brands have lost shelf space,” Ashleigh said.
Summary
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Lincoln International's Ashleigh Barker shares her insights into strategies for underperforming beauty brand assets with Women's Wear Daily.
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Contributor
With a commitment to building lasting relationships, I take a bespoke approach to the individual needs of every client I work with, seeking to be their champion, trusted advisor and partner well before, leading up to and throughout any potential transaction that may take place.
Ashleigh Barker
Director
Los AngelesMeet Professionals with Complementary Expertise in Consumer
I design strategies and offer solutions that fit the unique ambitions of each client I serve.
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I empower my clients to achieve positive outcomes in the dynamic digital consumer landscape, leveraging deep sector expertise and a trusted, hands-on approach.
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