Apr 2025
Women’s Wear Daily | Beauty High Stakes: Sell, Shut Down or Keep?
Published by Women’s Wear Daily on April 18, 2025
Ashleigh Barker, Director and head of beauty and personal care in Lincoln’s Consumer Group, recently shared her insights into strategies for underperforming beauty brand assets with Women’s Wear Daily.
In the article, Ashleigh provides strategies for underperforming assets, including how to decide between shuttering the brand or selling it. She highlights the challenges facing beauty strategics, including diminishing shelf space, marketing costs, customer acquisition, supply chain issues and more.
“The fact of the matter is retail has become more challenging. A lot of these brands have lost shelf space,” Ashleigh said.
Summary
- Lincoln International's Ashleigh Barker shares her insights into strategies for underperforming beauty brand assets with Women's Wear Daily.
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