Rise Run Capital has sold FreshPure Waters to TowerBrook Capital Partners
FreshPure Waters
FreshPure provides premium bulk filtered water through retailers nationwide. The company installs and services its innovative filtration systems and dispensing kiosks at retail locations using a revenue-sharing model that is mutually profitable for both retailers and FreshPure. Its systems generate attractive revenue and margin efficiency per square foot in stores, while also driving foot traffic from loyal, high-value consumers who view FreshPure’s water as the most cost-effective, environmentally friendly and high-quality hydration solution.
The Deal
Following a period of rapid growth in recent years, Rise Run engaged Lincoln International to find a committed partner to support the company with its next phase of growth. The Lincoln team worked closely with Rise Run Capital and the management team throughout the sale process, providing valuable food & beverage and water filtration industry expertise and managing all aspects of the transaction. Terms of the transaction were not disclosed.
Our Perspective
Chris Stradling, Lincoln International Managing Director who led the transaction, commented, “FreshPure’s powerful value proposition and loyal consumer base lead to high recurring revenue. With pent-up demand from existing retail partners, rapidly growing consumer awareness around water quality and a massive addressable market, Lincoln looks forward to the company’s continued momentum.”
Rise Run Capital
Rise Run Capital is a Dallas-based private equity firm which invests capital in middle market companies with strong management teams, attractive and defensible market positions and minimal customer and supplier concentrations. Rise Run focuses on consumer products manufacturing, healthcare and service companies. Rise Run’s partners pride themselves on being collaborative team members along with founders and current management teams.
TowerBrook Capital Partners
TowerBrook is a modern value investor focused primarily on transforming services businesses across four sectors in North America and Europe: business services, consumer products and services, financial services and healthcare. TowerBrook’s Delta fund invests in businesses designed to generate a specific and measurable social or environmental impact. TowerBrook champions founders, entrepreneurs and management teams as they grow and transform their companies, helping them become long-lasting leaders in their industries. Informed by deep industry expertise, the firm develops theses and then targets and invests with intentionality to build portfolios that deliver meaningful customer and shareholder value and have a positive impact on society.
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