Mergermarket | European Consumer Trendspotter: Consumer Rainmakers Look Past Challenging 2022 with ‘Quiet Optimism’ for New Year
Jan 2023
Originally published by Mergermarket on January 12, 2023.
Alex Masters, Managing Director in Lincoln’s Consumer Group, offers a perspective on market trends in the consumer industry.
Summary
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Alex Masters, Managing Director in Lincoln International’s Consumer Group, shares his consumer market observations with Mergermarket.
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Contributor
![](https://cdn.lincolninternational.com/wp-content/uploads/Masters_Alex_616x616.png)
I take a long-term approach to building relationships and understanding clients' businesses in order to provide timely and relevant advice.
Alex Masters
Managing Director & European Co-head of Consumer
LondonMeet Professionals with Complementary Expertise
![](https://cdn.lincolninternational.com/wp-content/uploads/Damegger_Dirk_616x616.jpg)
It’s an exciting time to advise clients in the consumer sector. Major changes in consumer preferences and how products are purchased create a rich environment for business owners and investors to succeed.
Dirk Damegger
Managing Director & European Co-head of Consumer
Frankfurt![](https://cdn.lincolninternational.com/wp-content/uploads/Krule_Eddie_616.jpg)
I have a hands-on approach and bring energy, creativity and passion to every client transaction.
Eddie Krule
Managing Director
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