I strive to provide honest, thoughtful and precise advice throughout the entire transaction lifecycle in order to achieve successful outcomes for my clients.
Gus provides mergers and acquisitions (M&A) advisory to consumer companies across various sectors, including consumer products and services, e-commerce and direct-to-consumer.
Gus has experience working on domestic and cross-border mid-market transactions, including sell-sides, capital raises, restructurings and other strategic advisory mandates. He focuses on M&A for entrepreneurs, family-owned businesses, leading private equity firms, public companies and privately owned businesses.
Prior to Lincoln, Gus focused on M&A across consumer, business services and technology, media and telecom at FTI Capital Advisors, McCafferty & Co., and Deloitte & Touche.
Gus earned a master’s degree in finance, accounting and tax and a Bachelor of Commerce in finance, accounting and tax from the University of Cape Town. He is a CPA and Chartered Accountant.
Recent Transactions in Consumer
Lincoln International advised 22nd Century Group on the sale of GVB Biopharma to Specialty Acquisition Corporation
Lincoln International advised Best Friends Pet Care on receiving a growth investment from Turning Rock Partners
Lincoln International advised Leitmotiv Private Equity on its sale of Groupe Elan to Kresk Developpement and Unigrains
Lincoln International advised Noble House Home Furnishings on the sale of substantially all of its assests pursuant to section 363 of the bankruptcy code to GigaCloud Technology
Lincoln International advised Transom Capital Group on the sale of Mackie to RØDE Microphones
Related Perspectives in Consumer
Food & Beverage Market Update Q4 2023
The 2023 mergers and acquisitions (M&A) market was challenging with uncertainty driven by record-high inflation, Federal Reserve interest rate hikes and overall global unrest.
Lincoln International Leader Recognized as Women of Influence in Finance
Lincoln International is pleased to share that the Los Angeles Business Journal named Ashleigh Barker, Director in Lincoln’s Consumer Group, as a woman of influence in finance. “Ashleigh Barker is… Read More
Supplements – A Bright Spot in the Pet Industry
As we embark on a new year, it’s an opportune time to reflect on the “bright spots” within the pet industry that present exciting prospects, particularly as the pet industry… Read More
Beauty Independent | The Prognosis for Beauty M&A and Early-Stage Funding in 2024
Originally posted by Beauty Independent on January 22, 2024. Mergers and acquisitions (M&A) activity in the beauty market is on the up. “Looking forward, the recent deal announcements support the… Read More
Meet our Senior Team in Consumer
I have a hands-on approach and bring energy, creativity and passion to every client transaction.