![](https://cdn.lincolninternational.com/wp-content/uploads/Ferguson_Gus_616x616.jpg)
Gus Ferguson
Director
Chicago Mergers & Acquisitions Consumer gferguson@lincolninternational.com +1 (312) 818-4695I strive to provide honest, thoughtful and precise advice throughout the entire transaction lifecycle in order to achieve successful outcomes for my clients.
Gus provides mergers and acquisitions (M&A) advisory to consumer companies across various sectors, including consumer products and services, e-commerce and direct-to-consumer.
Gus has experience working on domestic and cross-border mid-market transactions, including sell-sides, capital raises, restructurings and other strategic advisory mandates. He focuses on M&A for entrepreneurs, family-owned businesses, leading private equity firms, public companies and privately owned businesses.
Prior to Lincoln, Gus focused on M&A across consumer, business services and technology, media and telecom at FTI Capital Advisors, McCafferty & Co., and Deloitte & Touche.
Gus earned a master’s degree in finance, accounting and tax and a Bachelor of Commerce in finance, accounting and tax from the University of Cape Town. He is a CPA and Chartered Accountant.
Related Perspectives in Consumer
![](https://cdn.lincolninternational.com/wp-content/uploads/shutterstock_208777039_Feature-880x240.jpg)
Lincoln International Managing Directors Recognized as Emerging Leaders
Lincoln International is pleased to share that The M&A Advisor named Managing Directors Adam Gifford, Brian Goodwin, Eddie Krule and Scott Molinaro as recipients in the Emerging Leaders Awards. These… Read More
![](https://cdn.lincolninternational.com/wp-content/uploads/Market-Update-Header_Food-Beverage-Q1-880x240.jpg)
Food & Beverage Market Update Q1 2024
The M&A market remained somewhat challenged during the first quarter; however, we experienced improved dealmaking conditions.
![](https://cdn.lincolninternational.com/wp-content/uploads/shutterstock_641119924_Feature-880x240.jpg)
Consumer, Business and Economic Trends Align to Drive New Interest in Recommerce
Back in 2021, the recommerce industry seemed to have finally hit its stride, with the sector experiencing a surge in transactions, valuations and deal sizes. At the brink of becoming… Read More
![](https://cdn.lincolninternational.com/wp-content/uploads/shutterstock_1420574846_Feature-880x240.jpg)
The Fitness Investment Landscape
State of the Fitness Market: presented by L.E.K. Consulting Fitness Market Stabilization and Return to Growth Few industries were as negatively impacted by COVID-19 as the in-person fitness industry. Deemed… Read More
Meet our Senior Team in Consumer
![](https://cdn.lincolninternational.com/wp-content/uploads/Damegger_Dirk_616x616.jpg)
It’s an exciting time to advise clients in the consumer sector. Major changes in consumer preferences and how products are purchased create a rich environment for business owners and investors to succeed.
Dirk Damegger
Managing Director & European Co-head of Consumer
Frankfurt![](https://cdn.lincolninternational.com/wp-content/uploads/Krule_Eddie_616.jpg)
I have a hands-on approach and bring energy, creativity and passion to every client transaction.
Eddie Krule
Managing Director
ChicagoFirm details on FINRA’s BrokerCheck