Beauty Independent | What Beauty Segment – Prestige, Mass, Masstige or Value – Will Win In A Shaky Economy?

Jul 2022

Originally published by Beauty Independent on July 14, 2022.

Ashleigh Barker, Director in Lincoln’s Consumer Group, explains how consumer demand for beauty products remains strong despite economic uncertainty.

Click here to view the original article.


  • Ashleigh Barker, Director in Lincoln’s Consumer Group, shares with Beauty Independent how despite a potential recession and ongoing inflationary pressures, consumer demand for beauty products continues to be strong.

  • Sign up to receive Lincoln's perspectives


Meet Professionals with Complementary Expertise

David Houser

Managing Director


Related Perspectives

Even as Possible Recession Looms, Prospects for Private Markets Look Strong

It is no secret that public markets are facing notable volatility. But from where I sit in the trenches of private market dealmaking, the near-term prospects for private equity remain… Read More

M&A in Home Furnishings: Q&A with Lincoln Managing Director Tosh Dhanalal

Lincoln International recently welcomed Tosh Dhanalal to the firm as a Managing Director in the Consumer Group. Tosh comes to Lincoln with extensive experience advising founder-led, private equity (PE)-backed and… Read More

Investing in U.S. Food Remains Competitive

Financial and strategic investors often mention the competition to acquire a food company. Investors frequently ask Lincoln International for ideas and perspectives on approaching the food mergers and acquisitions (M&A)… Read More

Beauty and Apparel Sectors: Always in Vogue

Beauty and apparel trends are constantly evolving. Yet one constant is the resiliency of both sectors during previous economic downturns. The “lipstick effect,” or notion that consumers will spend on… Read More