Beauty Independent | What Beauty Segment - Prestige, Mass, Masstige or Value - Will Win In A Shaky Economy?

Beauty Independent | What Beauty Segment – Prestige, Mass, Masstige or Value – Will Win In A Shaky Economy?

Jul 2022

Originally published by Beauty Independent on July 14, 2022.

Ashleigh Barker, Director in Lincoln’s Consumer Group, explains how consumer demand for beauty products remains strong despite economic uncertainty.

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Summary

Ashleigh Barker, Director in Lincoln’s Consumer Group, shares with Beauty Independent how despite a potential recession and ongoing inflationary pressures, consumer demand for beauty products continues to be strong.
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With a commitment to building lasting relationships, I take a bespoke approach to the individual needs of every client I work with, seeking to be their champion, trusted advisor and partner well before, leading up to and throughout any potential transaction that may take place.

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I invest in personal relationships with my clients and bring energy, creativity, leadership, a little bit of humor and confidence to every interaction.

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I value building long-term relationships with my clients and I am passionate about understanding the drivers of differentiation for brands and businesses to provide creative, best-in-class solutions that help my clients succeed in a dynamic market.

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I am committed to providing my clients with the highest level of service possible and motivated by the personal relationships I develop through my work.

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I cultivate long-term, trust-based relationships with clients by providing them with select opportunities that match their objectives, optimizing time and the chances of project success.

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It’s an exciting time to advise clients in the consumer sector. Major changes in consumer preferences and how products are purchased create a rich environment for business owners and investors to succeed.

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As an entrepreneur at heart, I position my clients to achieve exceptional outcomes through a hands-on and high-energy approach.

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It is incredibly rewarding to help clients find not only the capital, but also the right partner, to accelerate their future growth.

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I have been fortunate in my career to come across a great number of remarkable and truly inspiring individuals, both as business partners and colleagues. This, for me, is the greatest reward.

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The consumer sector is full of tangible innovation. I love experiencing the products and services of the businesses we work with and learning about how they became leaders in their fields.

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I have a hands-on approach and bring energy, creativity and passion to every client transaction.

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I am dedicated to my clients' needs and provide honest and impartial advice, while anticipating potential issues and offering alternatives to get the deal done.

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