Differentiated Pet Food Brands Fetch High Multiples: Guidance for Sector Entrepreneurs
For investors, the recession resilient nature of the pet sector and its strong performance through multiple economic cycles has long been notable. Most recently, the pandemic solidified the sector’s resilience through strong tailwinds in pet ownership and pet spending—including the humanization of pets as owners spent more time with them and a growing middle class that is willing to spend more.
From branded food to consumables to pet services, investors are actively pursuing opportunities from early-stage growth of all scale including both early-stage growth brands and mature pet platforms. For entrepreneurs with a desire to sell, a range of factors can help set branded food businesses apart from the crowd.
Lincoln International explores a range of factors that can help set branded pet food businesses apart.
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