SGB Media | SGB 2026 Look Ahead – Active Lifestyle Industry Analysts and Advisors
Originally published by SGB Media on January 4, 2026.
Market expectations remain muted for the active lifestyle sector in 2026, particularly as headwinds including tariffs and discretionary spending decreases loom. Still, optimism is buoyed by strong consumer interest, upcoming cultural events and potential tax reforms. As pressures continue to mount, vendors and retailers in the sector are expected to emphasize value and differentiation to consumers and financial sponsors alike.
Brian Little, Lincoln International Managing Director, recently shared his perspective with SGB Media.
“The active and outdoor consumer sector enters the year ahead in a more normalized, but still selective, growth environment. Consumer interest in active lifestyles remains strong, though discretionary spending is increasingly value-driven as households contend with lingering inflation,” Brian said.
Summary
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Lincoln International shares an expert perspective looking ahead to the 2026 outlook for the active lifestyle industry.
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Brian Little
Managing Director
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