Tinyclues, backed by Alven Capital, Elaia, EQT Ventures and ISAI, has been sold to Splio


Established in 2010, Tinyclues is a marketing technology company whose precision artificial intelligence (AI) targets individuals based on buying propensity. Tinyclues’ cutting-edge technology analyses frequently overlook first-party data signals, allowing customer relationship management (CRM) teams to accurately predict customer purchase intent and easily orchestrate complex marketing plans.

The company was named the Sammy Award winner for Product of the Year in 2021, as well as the MarTech Breakthrough Award winner for Best CRM Solution for Enterprises in 2021 and 2022. Tinyclues has been listed as a “Vendor to Watch” in Gartner’s Magic Quadrant for Digital Marketing Analytics and as a ‘Cool Vendor’ within its Multichannel Marketing Report. Tinyclues’ investors include ISAI, Elaia, Alven Capital and EQT Ventures.

The Deal

Having received inbound interests from several parties, the shareholders decided to explore a potential combination with the right strategic partner. They engaged Lincoln International because of its deep industry expertise, buyer relationships and exceptional process execution. The objective was to find the right strategic partner to continue the development of Tinyclues’ unique technology, which turned out to be Splio. Splio acquired TinyClues to offer brands the only AI-powered CRM platform fueled by deep learning, enabling brands to easily orchestrate large scale, hyper-personalized marketing plans.

Our Perspective

Matthieu Rosset, Managing Director in Lincoln’s Paris office, commented, “Tinyclues is a truly differentiated company with an unmatched product in marketing activation and best-in-class AI development capabilities. Splio will be a tremendous partner going forward with its proven technology, strong commercial capacity and great European footprint. We are thrilled to have advised Tinyclues on the transaction and look forward to the company’s continued growth in combination with Splio.”


Splio is a MarTech company headquartered in Paris, with 200 employees, 90 of whom work in product and research and development, and five offices in Europe and the Middle East and Africa. Splio provides a Software as a Service Individuation® marketing platform to business-to-consumer customer marketing professionals. The company has a portfolio of more than 400 brands, from medium-sized enterprises to major groups from four key industries (retail, e-commerce, restaurant and telecom).Splio aims to empower marketing automation with Individuation,® enabling companies to activate and engage each of their customers on a case-by-case basis in a unique relationship using AI.

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