KLAR Partners has invested in hallo, a portfolio company of Vortex Capital Partners


hallo, headquartered in the Netherlands, is a multi-vendor managed services platform providing one-stop-shop IT & telco services to more than 10,000 SME clients. hallo, makes buying ICT services simple and accessible for SMEs, via a streamlined and automated buying journey. hallo,’s one-stop-shop offering of ICT services includes connectivity, communication, collaboration, security and productivity.

The Deal

Under Vortex’ ownership, hallo, has rapidly grown into a market leader in the Dutch MSP market for SMEs combining strong organic growth complemented by executing a highly successful buy-and-build strategy fully integrating acquisitions. In anticipation of further (international) growth, management and the shareholders decided to attract a new partner to execute on the ambition to become the leading European SME-focused ICT MSP consolidator. Lincoln was appointed to help find this new partner and ran a high-pace process focused on top contenders with proven experience and value add in the space. KLAR Partners emerged as the preferred partner to support hallo, in its next growth phase.

Our Perspective

Martijn Koops, Managing Director in Lincoln International’s Amsterdam office, commented, “We are excited to have advised Vortex Capital Partners on this landmark transaction in the Benelux MSP market. hallo, is an exceptional long-term growth story and market-leading platform in the Netherlands. With KLAR as its new partner, hallo, is optimally positioned to become the leading European SME-focused ICT MSP consolidator.”

Chris Brooks, European Co-Head of Lincoln’s Technology, Media & Telecom Group, added “There continues to be very strong investor interest in the European IT and digital services market, with high quality MSPs commanding premium valuations. Lincoln continues to be at the forefront of executing MSP transactions with highly attractive outcomes in an increasingly international market.”

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It was a real pleasure working with the Lincoln team to achieve this phenomenal outcome. We are impressed by their deep know how of the MSP market and insights on investor appetite. This has really been a high-quality process, with Lincoln’s strategic advice and hands-on involvement proving pivotal.
Marc Visser
Founder of hallo,

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Any information or testimonials contained in this post may not be representative of the experience of other clients and is no guarantee of future performance or success.