Women’s Wear Daily | The Price of Beauty: How Much Are Investors Willing to Pay?
Apr 2024
Originally posted by Women’s Wear Daily on April 12, 2024.
Many beauty brands are starting to explore deal options. With several different brands in the same market category, this could mean many different things for valuations.
Ashleigh Barker, Director in Lincoln’s Consumer Group, commented, “We really are coming off of what was a peak valuation period. The notion that A-plus assets will continue to get A-plus valuations absolutely still holds true, but there also continue to be higher thresholds for getting through diligence.”
With the uncertain economy, investors are being more selective and taking into consideration several factors with each purchase.
“[Private equity buyers] truly need to have that conviction that the numbers match the business or the valuation matches the business, and believe that there’s going to be that future exit opportunity with the right set of buyers and based on what the business thinks they can achieve,” Ashleigh said.
There is a disparity in valuation expectations. Many founders still think they can achieve a very high valuation of three to five times their revenue, but that is no longer the case.
Summary
-
Lincoln International’s Ashleigh Barker provides an update on beauty market valuations.
- Sign up to receive Lincoln's perspectives
Contributor
![](https://cdn.lincolninternational.com/wp-content/uploads/Barker_Ashleigh_616x616.jpg)
With a commitment to building lasting relationships, I take a bespoke approach to the individual needs of every client I work with, seeking to be their champion, trusted advisor and partner well before, leading up to and throughout any potential transaction that may take place.
Ashleigh Barker
Director
Los AngelesMeet Professionals with Complementary Expertise in Consumer
![](https://cdn.lincolninternational.com/wp-content/uploads/Damegger_Dirk_616x616.jpg)
It’s an exciting time to advise clients in the consumer sector. Major changes in consumer preferences and how products are purchased create a rich environment for business owners and investors to succeed.
Dirk Damegger
Managing Director & European Co-head of Consumer
Frankfurt![](https://cdn.lincolninternational.com/wp-content/uploads/Krule_Eddie_616.jpg)
I have a hands-on approach and bring energy, creativity and passion to every client transaction.
Eddie Krule
Managing Director
ChicagoRelated Perspectives in Consumer
![](https://cdn.lincolninternational.com/wp-content/uploads/shutterstock_208777039_Feature-880x240.jpg)
Lincoln International Managing Directors Recognized as Emerging Leaders
Lincoln International is pleased to share that The M&A Advisor named Managing Directors Adam Gifford, Brian Goodwin, Eddie Krule and Scott Molinaro as recipients in the Emerging Leaders Awards. These… Read More
![](https://cdn.lincolninternational.com/wp-content/uploads/Market-Update-Header_Food-Beverage-Q1-880x240.jpg)
Food & Beverage Market Update Q1 2024
The M&A market remained somewhat challenged during the first quarter; however, we experienced improved dealmaking conditions.
![](https://cdn.lincolninternational.com/wp-content/uploads/shutterstock_641119924_Feature-880x240.jpg)
Consumer, Business and Economic Trends Align to Drive New Interest in Recommerce
Back in 2021, the recommerce industry seemed to have finally hit its stride, with the sector experiencing a surge in transactions, valuations and deal sizes. At the brink of becoming… Read More
![](https://cdn.lincolninternational.com/wp-content/uploads/shutterstock_1420574846_Feature-880x240.jpg)
The Fitness Investment Landscape
State of the Fitness Market: presented by L.E.K. Consulting Fitness Market Stabilization and Return to Growth Few industries were as negatively impacted by COVID-19 as the in-person fitness industry. Deemed… Read More