Team Whistle has been sold to Eleven Sports, a portfolio company of Aser Ventures
Team Whistle is a global, data-driven media business focused on the creation and distribution of positive and relatable content in sports and entertainment for young audiences globally. Team Whistle’s proven portfolio of unscripted, scripted and interactive shows is available across its expansive social and advertising-based video on demand media distribution network, offering multiple daily touchpoints. Powered by its data engine and proprietary research expertise, Team Whistle is able to produce new content intellectual property cost effectively, while also providing highly relevant advertising, marketing and production solutions for brands, distributors, talent, sports leagues and other media companies.
Bob Lockwood, Managing Director in Lincoln’s Technology, Media & Telecom Group, commented, “We are excited to have worked with Team Whistle on a successful transaction. Industry-leading digital media companies that couple unique content with unmatched distribution like Team Whistle continue to garner strong interest, and we look forward to seeing the company achieve continued success in this new partnership with Eleven Sports.”
Eleven Sports is an award-winning sports platform founded by leading Italian sports and media entrepreneur Andrea Radrizzani. Eleven Sports’ rights portfolio in Europe and Asia includes the Champions League, Premier League, LaLiga, Bundesliga, domestic rights to the Belgian Pro League, F1, NBA and NFL, alongside thousands of hours of niche-premium and longtail live sport. Founded by Andrea Radrizzani in 2015, Aser Ventures is an investment platform specializing in sports, media and entertainment.
Lincoln acted as the financial advisor for Team Whistle, working closely with its shareholders and management throughout the transaction process. Lincoln provided industry expertise, capital structure analysis, valuation advice and strategic guidance. Terms of the transaction were not disclosed.
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