Revinate, a portfolio company of Serent Capital, has acquired NAVIS

Revinate is a global leader in guest data management and marketing automation. NAVIS is a leading provider of software and services to power reservation sales agents and marketing activities. Together, the companies will form one of the largest and most innovative providers of direct revenue-generating solutions in the industry, leveraging a robust guest data backbone to power strong direct booking conversion across both online and offline channels. Revinate’s current investor, Serent, will sponsor the acquisition and become Revinate’s largest shareholder.

Lincoln acted as the exclusive financial advisor to Revinate and Serent, arranging debt capital in support of the transaction. Funds from the transaction were used to acquire NAVIS and to further bolster the company’s infrastructure as it continues to focus on delivering innovative solutions for hoteliers and guests. Lincoln facilitated all aspects of the transaction, including offering capital structure and industry expertise, arranging and negotiating the financing.

Lance Fenton, Partner at Serent, stated, “NAVIS and Revinate are two platforms that provide a tremendous amount of value to their customers. By tightly integrating Revinate’s leading guest data platform with NAVIS’ leading voice channel conversion platform, we see the opportunity to bring exceptional direct booking performance to the hospitality industry. We were excited to find another opportunity to work with Lincoln and greatly appreciate their guidance and support on this transformative transaction.”

Justin May, Director at Lincoln, commented, “We were thrilled to partner with the Serent and Revinate teams on this important transaction that unlocks tremendous value and positions the company to continue capitalizing on opportunities in the hospitality technology sector. Most importantly, we truly enjoyed working with a team that is passionate about achieving their objectives and look forward to observing the company’s continued success.”

About Revinate

Revinate is a global leader in guest data management and intelligence, bringing hotels closer to their guests. Founded in 2009, Revinate counts tens of thousands of the world’s leading hotels as customers and has won numerous awards for its Software as a Service (SaaS) solutions, including 2019, 2020 and 2021 top-rated email marketing and customer relationship management product by Hotel Tech Report. For more information, visit


For hospitality professionals, getting and keeping profitable guests is tougher than ever. NAVIS is a leading direct booking platform for hospitality with proven solutions that help reservations, revenue management and marketing truly operate as one team and make more money. For more information, visit

Revinate Serent Capital Navis 2021 Connect with a Senior Team Member
The Lincoln team was instrumental in helping us complete this transformative acquisition, arranging a credit facility that provides the flexibility to continue to unlock future growth and finding a strategic financing partner that can support our vision of becoming the ultimate direct booking platform.
Marc Heyneker
Co-founder and Chief Executive Officer of Revinate

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