PivotRoots has been sold to Havas


Founded in 2016, PivotRoots is one of the leading digital marketing and communications agencies in India and United Arab Emirates, providing solutions to clients across industries. PivotRoots has worked with brands like Amazon Prime Video, Swiggy, Hindustan Unilever, Disney, Bisleri, Medlife and Urban Company, among others. PivotRoots offers solutions in brand and performance marketing, user interface / user experience, digital content creation and marketing technology through its recently launched division, PivotConsult.

The Deal

Lincoln International acted as the exclusive sell-side financial advisor to PivotRoots running a robust, bespoke process during a challenging macroenvironment. The Lincoln team worked closely with the shareholders to find a strategic partner to support the company in its next phase of growth. Lincoln ran a tailored process while providing critical strategic advice to deliver a successful outcome to all parties involved. For PivotRoots, access to Havas’ global resources and a large platform will fast track its next leg of growth while allowing Havas to tap into PivotRoots’ understanding of the Indian market and enhance its capabilities in digital advertising space. This transaction establishes Lincoln’s track record in the technology, media and telecom services segment as well as the firm’s longstanding history of completing successful transactions for owner-entrepreneurs and private companies. Terms of the transaction were not disclosed.

Our Perspective

Gaurav Marathe, Managing Director and CEO of Lincoln India, commented, “We are delighted to have delivered a transaction that represents a great outcome for the shareholders of PivotRoots during a challenging macroeconomic environment. We believe that in Havas, we have found the perfect home for PivotRoots thanks to the complimentary cultures and ambitions of the two companies. We wish the team well and look forward to seeing PivotRoots prosper within the wider Havas Group.”


Founded in 1835 in Paris, Havas is one of the world’s largest global communications networks, with more than 22,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses and people. Havas has developed a fully integrated model through its more than 70 Havas Villages around the world, covering all communication activities. The teams of the three business units, Havas Creative Network, Havas Media Network and Havas Health & You, work together with agility and in perfect synergy to offer tailor-made, innovative solutions to clients that support them in their positive transformation. Havas is committed to building a diverse culture where everybody feels they belong and can be themselves and thrive. Havas integrated into Vivendi, a global leader in media, entertainment and communications, in December 2017.

Connect with a Senior Team Member
We had a great experience working with the team of Lincoln throughout our journey. Their knowledge in the sector, deep connections with leaders in the industry and thoughtful advice and guidance at every step was instrumental in delivering this deal successfully.
Shibu Shivanandan
Co-Founder & Managing Director at PivotRoots

Meet our Senior Team

Any information or testimonials contained in this post may not be representative of the experience of other clients and is no guarantee of future performance or success.