Sun Capital Partners Affiliate has acquired National Tree Company

Founded by Sal Puleo in 1990 and headquartered in New Jersey, National Tree is a leading e-commerce wholesaler of seasonal and holiday décor, with a particular focus on the Christmas holiday. Its products include artificial trees, wreaths, garlands, decorative accessories and shrubs. National Tree offers more than 4,500 SKUs and has strong relationships with many of the most popular online retailers.

Chris Stradling, Managing Director at Lincoln International, commented, “We congratulate the team at Sun Capital on the completion of this acquisition. Sun’s creativity and agility throughout the transaction were impressive.”

Eddie Krule, Director at Lincoln International, added, “We are confident National Tree will continue its impressive growth through the partnership between Sun and the founding family and are excited to watch the company’s progress.”

As exclusive advisor of an affiliate of Sun Capital, Lincoln International provided advisory expertise, guidance on strategic analysis and valuation. Terms of the transaction were not disclosed.

Sun Capital Partners National Tree Company 2019
  • 2019
    Close Year
  • Consumer
  • Private Equity
    Client Type
  • Financial | Domestic
    Transaction Type
  • USA
Lincoln’s considerable knowledge and strong understanding of the industry and e-commerce business models, insight into the dynamic online market and unique value enhancement insights contributed significantly to the successful execution of this transaction.
Matthew Garff
Managing Director at Sun Capital

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