Sandbox Group has been sold to MERGE, a portfolio company of Keystone Capital

Sandbox is a leading, full-service strategic and digital marketing agency which helps companies accelerate growth and drive business transformation. The company delivers customer engagement solutions across market sectors with deep vertical expertise in healthcare, including pharmaceuticals and biotechnology, as well as financial services, consumer services and telecom. Sandbox operates from five offices across the United States and Canada: Chicago, New York, Kansas City, Toronto, and Orange County.

Keystone initially acquired MERGE, a premier creative technology agency, in December 2018. Joining forces with Sandbox will provide all clients with stronger digital solutions, specifically in areas such as performance marketing and experience design, and adds life sciences, retail and shopper marketing capabilities and expertise. The combination forms one of the largest independent agencies in North America with more than 600 employees.

Mark Goble, CEO of Sandbox, commented, “I was truly impressed by Lincoln’s ability to convey our passion for the business and the company’s unique value proposition to potential investors. We’re excited about the opportunity to partner with MERGE and the future of Sandbox.”

Joe Kuchta, President of Sandbox, added “Lincoln’s unique insights into our business model, as well as their deep industry knowledge, allowed them to share our story in a highly compelling manner. We enjoyed working with the Lincoln team and were impressed by the continued level of senior engagement throughout the process.”

Lincoln acted as the lead financial advisor to Sandbox, working closely with the company’s management team and shareholders throughout the sale process. This included providing advisory expertise and managing the preparatory, marketing, negotiation and due diligence phases of the transaction.

Sandbox Merge Keystone Captial 2020
  • 2020
    Close Year
  • Business Services
  • PE Backed
    Client Type
  • Strategic | Domestic
    Transaction Type
  • USA
Lincoln’s strong execution capabilities, access to key decision makers and thoughtful guidance throughout the sale process proved invaluable.
Mark Goble
CEO of Sandbox

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