Performance.io has received an investment from Apiary Capital
Performance.io
Performance.io (PIO) is a specialist performance marketing agency focused on optimizing the effectiveness of digital marketing for large pharma manufacturers, increasing organic online traffic to websites and content alongside improving patient and healthcare professional engagement. PIO combines deep pharma expertise with best-in-class, tech-enabled search engine optimization (SEO) services that also help clients optimize for AI (search generative experience), positioning PIO as one of the few scaled specialists in a sector where digital marketing adoption is growing but remains significantly behind other industries.
The Deal
Apiary Capital has completed a significant investment in PIO, the specialist provider of digital performance marketing services to the pharmaceutical industry. Apiary’s investment will support PIO’s management team to accelerate its expansion in the US and Asia, as well as invest in people and technology as the company scales.
Apiary Capital
Apiary Capital is a UK-based private equity firm specializing in supporting owner-managed businesses with proven business models and defensive characteristics that operate in the business, financial, technology, education and healthcare services sectors.
Lincoln guided and supported us through the entire transaction process, combining their sector expertise with relentless dedication, and a collaborative spirit, making it as fun as this can be. Their guidance was instrumental in securing a great home for PIO as we step into the next chapter of our exciting journey.
Meet our Senior Team
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Any information or testimonials contained in this post may not be representative of the experience of other clients and is no guarantee of future performance or success.