NCH Corporation has sold Hero Pet Brands to Manna Pro, a portfolio company of Morgan Stanley Capital Partners

Lincoln acted as the exclusive financial advisor to NCH Corporation, working closely with the Hero Pet Brands team throughout the sale process. This role included providing M&A and industry expertise, as well as managing the preparatory, marketing, negotiation, and due diligence phases of the transaction.

Headquartered in Dallas, Texas, Hero Pet Brands is a multi-branded, consumable pet care products company. Through six category-leading brands (Bags On Board, Buffalo Range, Natural Care, OUT!, Simple Solution, Vet’s Best), Hero Pet Brands provides dedicated solutions to pet owners across the health & wellness and waste management product categories. Global, omni-channel presence and blue-chip customer relationships support a high level of brand awareness. Track record of product innovation fueled by consumer insights drives an on-trend, new product pipeline tailored to meet the needs of pet parents and support future growth.

Scott Thresher, Chief Executive Officer at Hero Pet Brands, commented, “After years of working towards the successful execution of growth initiatives for our business, and carefully nurturing our category-leading brands, we were excited to collaborate with Lincoln to find the right partner for Hero Pet Brands. We are pleased with the outcome of this process for our employees and our customers.”

Chris Wright, Senior Vice President – Group Strategy and Planning at NCH, added, “The Lincoln team’s transparency and responsiveness helped to ensure a successful carve-out of the business, allowing NCH to continue to focus on our core offering of chemical, hardware, and plumbing solutions.”

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