Lincoln International advises Red Global on its sale to AEA
Established in 2000, Red Global is a leading global talent management brand focused on sourcing and placing specialist contractors, with expertise across SAP technology stack, directly into large corporates and systems integrators.
Projects are typically multi-year, big budget initiatives spanning more than one country. Red is seen as a key partner that delivers these projects successfully. With five offices globally, the business has full international coverage, placing 5,500 contractors in more than 55 countries since 2018. Approximately three quarters of Red’s income is generated in the key markets of Germany, the United States, France, Switzerland and the UK.
Having completed more than 30 transactions in the human capital sector and tracked the business since 2011, Lincoln was able to present Red to a global audience of trade and private equity investors. In a highly controlled auction process, AEA Investors’ Small Business Private Equity, based in New York, demonstrated an excellent understanding of the market and ambitions for the business that matched management’s goals and priorities. With AEA’s support, Red will continue its market penetration in the United States and globally through organic growth and acquisitions in this highly fragmented market.
Edward Lethbridge, Managing Director and head of Lincoln’s UK Business Services Group, commented, “The requirement for SAP consultants is rapidly growing with Red representing an exciting prospect as one of the world’s leading SAP specialists. We are pleased to have advised Dunedin on their divestment and delighted that Red’s talented management has achieved its preferred outcome. We look forward to watching Red’s growth in the coming years.”
AEA Investors LP was founded in 1968 by the Rockefeller, Mellon and Harriman family interests and S.G. Warburg & Co. as a private investment vehicle for a select group of industrial family offices with substantial assets. AEA has an extraordinary global network built over many years which includes leading industrial families, business executives and leaders; many of whom invest with AEA as active individual investors and / or join its portfolio company boards or act in other advisory roles. AEA Small Business Private Equity is a strategy within AEA that currently manages $2 billion of invested and committed capital.
The team seeks to help grow and transform companies at the lower end of the middle market by sponsoring growing companies with proven management teams and superior business models. AEA has invested in many businesses with similar characteristics to Red and has significant experience and success investing in business-to-business service companies. Today, AEA’s approximately 110 investment professionals operate globally with offices in New York, Stamford, San Francisco, London, Munich and Shanghai. The firm manages funds that have approximately $18 billion of invested and committed capital including the leveraged buyouts of middle market companies and small business companies, growth capital and mezzanine and senior debt investments.
Lincoln’s transatlantic team enabled us to reach the right buyers in the U.S. who could help Red in delivering in its biggest growth market.
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