Founders and management, Xange and Tradedoubler have sold DynAdmic to Smart AdServer
Founded in 2012 in Paris, France, DynAdmic is an integrated video advertising marketplace. Its proprietary audio and video content recognition technology offers advertisers a unique cookie-free contextual targeting solution. DynAdmic partners with leading brands, agencies and publishers and employs 130 people across seven countries.
DynAdmic’s technology and operations will be integrated within Smart’s offering to provide unique media solutions to buyers and bring a new exclusive monetization channel to media publishers. The combined group will benefit from unique cookie-free contextual targeting capabilities to better align advertising campaign performance goals with user privacy requirements.
Arnaud Créput, Chief Executive Officer of Smart, commented, “We are impressed by the technology and expertise developed by DynAdmic to bring superior performance to brands and agencies with over-the-top and connected television (CTV) contextual targeting. The addition of DynAdmic complements Smart’s cookie-free and CTV strengths, which are the most critical shifts in our industry. This acquisition also accelerates our strategic development in the United States. We remain dedicated to creating a scaled independent alternative to the dominant platforms with a strong commitment to privacy, transparency, innovation and performance.”
Stéphane Bonjean, Chief Executive Officer of DynAdmic, and Bruno Champion, Chief Technology Officer of DynAdmic, added, “We are delighted to join a pioneer and leader of our industry, and we consider Smart to be the ideal partner for us to achieve our growth journey. We share the same values of independence, excellence and innovation. Smart’s full-stack capabilities will allow us to rapidly integrate with their platform which, along with their strong technology, expertise and global presence, will generate significant value for our clients and partners.”
Matthieu Rosset, Managing Director at Lincoln, stated, “Congratulations to Smart and DynAdmic on this exciting transaction. Both companies are a great fit, creating a global champion in the fast-growing advertising technology market. Based on its global presence, quality customer portfolio and innovative technologies, the group is perfectly positioned to take advantage of the ongoing transformation of the digital advertising space.”
This marks another successful transaction in the digital marketing space. Lincoln acted as the exclusive sell-side adviser to DynAdmic.
Lincoln’s in-depth market knowledge, as well as thoughtful advice throughout the process, has been instrumental to achieve this successful outcome.
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