Exact Holdings (dba Exact Customer), a portfolio company of Gauge Capital, has acquired Inbounds.com

Client: Exact Holdings, dba Exact Customer (Gauge Capital)

Client Location: United States

Client Description: Exact Customer is a tech-enabled, digital performance marketing agency, focused on providing large average order value, bottom-of-funnel, high-intent leads to a variety of markets within the Home Services, Legal Services and Insurance verticals. Servicing a blue-chip client base, Exact Customer utilizes zero, first and third-party data sources to assess leads across numerous channels, including: E-mail, Pay-Per-Click, Lead Aggregators, Search and Social. Under the stewardship of Gauge Capital, Exact Customer has significantly diversified its vertical and client mix profiles and continued to bolster the already-robust organic growth profile by identifying, acquiring, and integrating highly-synergistic targets, like Inbounds.com.

Target: Inbounds.com

Target Location: United States

Target Description: Inbounds.com is a tech-enabled performance marketing firm that generates qualified leads at scale for the Legal, Insurance and Home Services verticals. The Company’s vertical-agnostic lead generation capabilities, proprietary and well-diversified marketing channels, consistent and demonstrable high-ROAS, sticky client base, and robust financial profile provided Exact with an ideal tuck-in target. The pairing between Exact Customer and Inbounds.com delivers vertical- and client-level diversification, and robust top-line and operational synergies, while maintaining a highly-attractive growth and margin profile.