Cerea Partners has sold its investment in In Store Display to management and Indigo Capital

In Store Display

In Store Display (ISD) provides permanent point-of-sale (POS) advertising solutions for mass retail, both food and non-food retailers and fast-moving consumer goods inspired by a single objective: enhance the attractiveness of brands / POS by creating a distinctive shopper experience and simplifying purchasing. Established more than 55 years ago during the rise of the mass retail sector, ISD has successfully managed to become a European leader in the POS advertising market, relying on the development of a unique and global product offering, strong management team and values, successful external growth operations and internationalization strategy.

The Deal

Lincoln International led a highly competitive and swift process with a select group of financial sponsors, able to meet the objectives of ISD’s shareholders and management’s ambitions for the company, resulting in a sale to ISD’s management and Indigo Capital, a flexible provider of financing solutions to support entrepreneurs and management teams. Under the leadership of Eve Stockel and with the support of its new shareholders, ISD will continue its ambitious growth strategy towards becoming a consolidation platform in the POS advertising market.

Our Perspective

Cyril d’Assigny, Managing Director in Lincoln’s Consumer Group, commented, “We are particularly pleased to have advised ISD’s shareholders and management in this transaction. This client-oriented team and its strong core values have convinced Indigo Capital and are obviously key assets to reinforce ISD’s leadership in the coming years.”

Cerea Partners

Cerea Partners is a thematic investor driven by one ambition: better nutrition, better production, better living. Cerea Partners supports companies and entrepreneurs in their growth, transformation and succession projects. With its unique thematic focus and diversified offer of financing solutions, Cerea Partners provides partners with its know-how and expertise of companies operating across the food and beverage universe.


Indigo is a leading provider of financing for middle market companies. Indigo supports entrepreneurs and management teams in situations where raising new equity is unnecessary. They offer alternative capital solutions suited to a variety of liquidity events including founder-manager handovers, business successions, management-led transactions or minority shareholder exits.

Cerea Partners In Store Display Indigo Capital 2022 Connect with a Senior Team Member
The Lincoln team's thoughtful guidance and know-how throughout the process were critical in helping ISD find a new partner that shares management's vision for growth.
Antoine Peyronnet
Partner at Cerea Partners

Meet our Senior Team

Any information or testimonials contained in this post may not be representative of the experience of other clients and is no guarantee of future performance or success.