Brunswick has sold Zebco North America to W.C. Bradley Co.

Brunswick Corporation (NYSE: BC) announced today that it has completed the sale of its Zebco Division (North America) to privately-held W.C. Bradley Co. of Columbus, Ga. Terms of the transaction were not disclosed.

“With the Zebco transaction, we have completed another important step in the planned divestiture of our outdoor businesses,” said George W. Buckley, Brunswick’s chairman and chief executive officer. “During the past year, we have sold our bicycle, sleeping bag, camping equipment, Remington outdoor apparel and Hoppe’s shooting sports accessories businesses. The only significant asset remaining to be sold is our cooler business, and we are intently focused on completing that sale in the near future. By divesting these businesses, we are better positioned to devote our full attention to building our market-leading businesses in marine engines, pleasure boats, fitness equipment, bowling and billiards.”

The W.C. Bradley Co. has interests in many areas, including Char-Broil and Thermos grills, specialty retailing, real estate development and the manufacturing and marketing of other home and leisure lifestyle consumer products.

Headquartered in Lake Forest, Ill., Brunswick Corporation is a marketer and manufacturer of leading consumer brands including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; Sea Ray, Bayliner and Maxum pleasure boats; Baja high-performance boats; Boston Whaler and Trophy offshore fishing boats; Princecraft deck and pontoon boats; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; and Brunswick billiards tables.

Lincoln Partners initiated this transaction, assisted in the negotiations and acted as financial advisor to Brunswick Corporation.

Brunswick has sold Zebco North America to W.C. Bradley Co.
  • 2001
    Close Year
  • Consumer
    Industry
  • Public
    Client Type
  • Strategic | Domestic
    Transaction Type
  • USA
    Countries

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