Axon Partners Group and private shareholders have sold Deudafix to Alantra Private Equity
Deudafix
Headquartered in Madrid, Deudafix is a leading technology-enabled consumer debt resolution platform, providing individuals experiencing financial difficulties with a comprehensive range of legal, financial and financing solutions. Through its proprietary technology, data-driven processes and multidisciplinary team of lawyers, financial advisors and case managers, Deudafix simplifies a complex legal procedure and enables individuals experiencing financial difficulties to regain control of their finances.
The group operates through three complementary business lines. Deudafix specializes in formal consumer insolvency procedures and the cancellation of debt under Spain’s Second Chance Law. Unifye provides informal debt restructuring and settlement solutions, negotiating with creditors to reduce outstanding balances and consolidate repayments into affordable monthly instalments. Novomoney complements these services through purpose-specific lending products that enable customers to consolidate existing debts and fund negotiated settlements.
The Deal
During Axon Partners Group’s investment period, Deudafix evolved from an emerging legal-services platform into a scaled market leader in the Spanish consumer insolvency sector. Supported by continued investment in technology, operational capacity, customer acquisition and talent, the company has significantly expanded its reach while maintaining its strong customer proposition and social impact. To support Deudafix’s next phase of development, Axon Partners Group and the company’s private shareholders engaged Lincoln International to run a competitive sale process involving both financial and strategic investors. The process generated significant interest, reflecting Deudafix’s market leadership, scalable operating model, strong growth profile and differentiated technology-enabled approach.
Lincoln International’s expertise across technology, financial services and tech-enabled business services, combined with its tailored positioning of the opportunity, resulted in a successful transaction with Alantra Private Equity. The partnership will provide Deudafix with the resources and strategic support required to consolidate its leadership in Spain, continue investing in its technology and operating platform, broaden its service offering and explore additional organic and inorganic growth opportunities. The transaction delivers an attractive outcome for Axon Partners Group and Deudafix’s private shareholders, while securing a highly experienced long-term partner to support the management team and the company through its next stage of growth.
Our Perspective
Iván Marina, Lincoln International Managing Director & Head of Spain, commented, “We are delighted to have advised Axon Partners Group and Deudafix’s private shareholders on this successful transaction. Deudafix has built a highly differentiated platform with a clear purpose, a strong management team and an exceptional growth trajectory. Alantra Private Equity represents an excellent partner for the company, bringing extensive experience in supporting leading Iberian middle market businesses through their next phase of development.”
Axon Partners Group
Axon Partners Group is a global company focused on technology and innovation with a two-dimensional approach: technology investments and strategic consulting. Through its growth strategy, Axon Partners Group has developed a strong expertise in backing innovative companies led by outstanding entrepreneurs on a European scale. Axon Partners Group has c. 90 seasoned professionals covering Europe, Americas and MENA and is listed in the Madrid Stock Exchange [BME: APG] since 2022.
Alantra Private Equity
Alantra Private Equity is the pioneer and one of the leading private equity firms in the Iberian market. With over 25 years of heritage, Alantra Private Equity focuses on upper-middle market Iberian companies in different sectors such as food and beverage, industrial, healthcare and technology.
Lincoln International proved to be an outstanding partner throughout the process. Its deep understanding of Deudafix’s business model and the broader technology-enabled services market, together with its ability to articulate the company’s differentiation and growth potential, was instrumental in delivering an excellent outcome for Axon Partners Group and the rest of the shareholders. Lincoln International’s commitment, senior involvement and disciplined execution also ensured that Deudafix secured the right partner to support its next phase of growth.
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