The Riverside Company has sold Spectrio to Bertram Capital

Lincoln International (“Lincoln”), a leading global mid-market investment bank, is pleased to announce that The Riverside Company (“Riverside”) has sold Spectrio Holdings, LLC (“Spectrio” or the “Company”) to Bertram Capital (“Bertram”). Terms of the transaction were not disclosed.

Headquartered in Oldsmar, Florida, Spectrio is a leading full-service provider of customer engagement solutions to a diversified set of enterprise and small to medium-sized businesses. Spectrio offers its customers subscription access to a suite of customized content solutions ranging from on-hold messaging to digital signage and in-store music and messaging, enabling clients to engage and educate their customers, thereby increasing sales and improving customer retention. Having completed 24 acquisitions since inception, Spectrio has led the consolidation for location-based content services.

Peter Tsang, Partner at Riverside, commented, “Lincoln’s deep understanding of the Spectrio business model, resulting from their extensive experience in the marketing services sector, as well as strong relationships with global acquirers and process execution capabilities, enabled us to convey the Spectrio story in a highly compelling manner and resulted in a great outcome for the shareholders and management team.”

Aaron Kleinhandler, CEO and Co-Founder of Spectrio, added, “Lincoln worked seamlessly with the management team throughout the process. We appreciated their level of senior attention and guidance. We are excited to partner with Bertram, who is well-positioned to help Spectrio accelerate growth both organically and through acquisitions, as we continue to provide best-in-class service for our customers.”

Lincoln served as the exclusive sell-side advisor to Riverside and Spectrio, working closely with the Company’s management team and shareholders throughout the sale process, including providing advisory expertise and managing the preparatory, marketing, negotiation and due diligence phases of the transaction.

About Spectrio

Spectrio is one of the nation’s leading end-to-end technology-enabled audio and video marketing companies, providing professional content and managed services on a monthly subscription basis. Spectrio’s solutions, consisting of on-hold messaging, digital signage and overhead music, enable its clients to engage, educate and entertain their customers across all digital customer touch points. Visit for more information.

About The Riverside Company

The Riverside Company is a global private equity firm focused on making control and non-control investments in growing businesses valued at up to $400 million. Since its founding in 1988, Riverside has invested in more than 480 transactions. The firm’s international portfolio includes more than 80 companies. For more information, visit

The Riverside Company has sold Spectrio to Bertram Capital
  • 2017
    Close Year
  • Technology, Media & Telecom
  • Private Equity
    Client Type
  • Financial | Domestic
    Transaction Type
  • USA

Meet our Senior Team