Suited Connector has received growth investment from Tenex Capital Management
Headquartered in Englewood, Colorado, Suited Connector (SuCo) is a data-driven marketing platform, leveraging its proprietary, first-party consumer data to drive customer acquisition and retention for leading brands and marketers in the home services, insurance and mortgage verticals. In addition to monetizing its own first-party data, SuCo partners with other large consumer data businesses to manage remarketing on an outsourced basis, evidencing the company’s unique value proposition.
Justin McHood, Co-founder of SuCo, commented, “Lincoln worked tirelessly to identify and foster dialogue with the best potential partners for our business, management team and employees.” Chris Hamler, Co-founder of SuCo, added, “Lincoln provided thoughtful advice and senior-level dedication to manage a process to meet all of our objectives. We thank them for guiding us through this transaction.”
Michael Fineman, Managing Director in Lincoln’s Business Services Group, commented, “We truly enjoyed working with an outstanding management team that is passionate about their business. SuCo is well positioned for rapid expansion through a number of compelling organic and inorganic growth strategies. We look forward to watching the company’s continued success.”
Lincoln acted as the exclusive financial advisor to SuCo, working closely with its shareholders and management team throughout the sale process. This included providing advisory expertise and managing the preparation, marketing, due diligence and final negotiations.
Lincoln’s industry and business model expertise, combined with their strong strategic and private equity buyer relationships, was critical in driving an outstanding outcome. They understood the customer acquisition ecosystem, and how our proprietary technology and access to first-party data differentiated us in the space.
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Any information or testimonials contained in this post may not be representative of the experience of other clients and is no guarantee of future performance or success.