SKU Ninja + WhyteSpyder has been sold to Ascential plc

SKU Ninja + WhyteSpyder is an e-commerce software and digital merchandising company that helps brands succeed on Walmart’s digital marketplace. Founded and headquartered in Rogers, Arkansas, the company employs approximately 40 people led by J.S. Bull, Chief Executive Officer, and Eric Howerton, Founder and Chief Growth Officer. SKU Ninja + WhyteSpyder provides retail managed services to more than 80 enterprise brands that trade on, utilizing a mix of technology-driven search engine optimization, retail insights, content management and rich media hosting. SKU Ninja + WhyteSpyder is a founding Walmart Connected Content Partner and has deep domain expertise of the rapidly scaling platform.

Bob Lockwood, Managing Director in Lincoln’s Technology, Media & Telecom (TMT) Group, commented, “We are incredibly excited for J.S. and Eric as they partner with Ascential to take the next step in accelerating the growth of their company. We truly enjoyed working with a great entrepreneurial management team that is passionate about the future for the company as well as the innovation economy in Northwest Arkansas. We look forward to observing their continued success.”

Lincoln acted as the exclusive financial advisor to SKU Ninja + WhyteSpyder, working closely with the management team throughout the sale process. This included providing advisory expertise and managing the preparatory, marketing, due diligence and negotiation phases of the transaction. Terms of the transaction were not disclosed.

Sku Ninja WhyteSpyder Ascential Plc 2021
  • 2021
    Close Year
  • Technology, Media & Telecom
  • Private
    Client Type
  • Strategic | Cross-border
    Transaction Type
  • USA | United Kingdom
The Lincoln team was instrumental in advising us on market opportunities and being the catalyst for this transaction. Lincoln’s industry expertise, hands-on execution and prudent guidance throughout the transaction resulted in a great outcome for SKU Ninja + WhyteSpyder.
J.S. Bull
Chief Executive Officer of SKU Ninja + WhyteSpyder

Meet our Senior Team

Any information or testimonials contained in this post may not be representative of the experience of other clients and is no guarantee of future performance or success.