2025

PIA Performance Interactive Alliance, a portfolio company of Equistone, has agreed to sell Dymatrix to Paragon Partners

Dymatrix

Founded in 1999 and headquartered in Stuttgart, Germany, DYMATRIX is the number one Customer Data & Experience Solution (CDXS) in the DACH region, combining a cloud-native Software as a Service (SaaS) software suite with impact-driven platform services. DYMATRIX merges a proprietary, holistic SaaS software suite with recurring, value-added platform services, creating AI-powered 360 degree golden customer profiles, all while maintaining 100% General Data Protection Regulation (GDPR) compliance. DYMATRIX serves more than 400 clients in the DACH region across a wide range of industries, such as Energy & Resources, Fashion, Retail, Banking, Insurance and Media & Publishing.

The Deal

Paragon Partners acquired DYMATRIX in 2025. The partnership enables DYMATRIX to build upon their compelling value proposition and to foster further growth by executing its ongoing growth playbook, covering a unified go-to-market (GtM), competitive pricing, verticalization through M&A and a well-defined pan-European expansion.

Our Perspective

The CDXS market is witnessing accelerated growth, driven by the increasing need for businesses to harness data for personalized and impactful customer interactions,” stated Dr. Ashkan Kalantary, Managing Director in Lincoln’s Berlin office. “This partnership marks a pivotal step for DYMATRIX, enabling the company to build on its strong market position and execute its ambitious growth agenda.

PIA Performance Interactive Alliance

Founded in 2014, PIA Performance Interactive Alliance is a leading digital agency group in the DACH region. Backed by Equistone Partners Europe, PIA collaborates closely with its clients to drive sustainable growth and achieve digital excellence. The group’s portfolio encompasses a wide range of digital services, including data-driven marketing, customer experience and e-commerce solutions. Headquartered in Hamburg, Germany, PIA comprises over 1,200 digital experts dedicated to delivering innovative solutions across various industries.

Paragon Partners

Founded in 2004, Paragon is one of the leading private equity firms in the DACH region. Paragon works closely with its portfolio companies to achieve sustainable growth and operational excellence. Paragon’s portfolio covers various industries and currently consists of 12 companies. The firm is headquartered in Munich, Germany and has more than €2.4 billion of assets under management.

PIA Media Equistone Dymatrix Paragon Partners 2025 Connect with a Senior Team Member

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