2022

Patrick Ta Beauty has received a minority growth investment from Stride Consumer Partners

Patrick Ta Beauty

Based in Los Angeles, California, Patrick Ta Beauty was founded in 2019 by world-renowned makeup artist to celebrities Patrick Ta, established product specialist Rima Minasyan and seasoned entrepreneur Avo Minasyan. Patrick Ta Beauty first launched with a range of mists and oils meant to deliver the camera-ready glow that Ta was known to create for celebrity clients, such as Gigi Hadid and Megan Fox, and has since expanded to include a full suite of color cosmetics and body products, including hyper-pigmented eyeshadows, blush, lipsticks, glosses and other makeup staples and tools. Patrick Ta Beauty is sold on its own direct-to-consumer website and in Sephora U.S. and internationally.

The Deal

Lincoln International acted as the exclusive investment banking advisor to Patrick Ta Beauty, working closely with the owner-entrepreneur management team throughout the process. This transaction marks Lincoln’s first branded beauty deal under the direction of Ashleigh Barker, who leads the beauty practice at Lincoln International, and this transaction continues the firm’s impressive track record of working with owner-entrepreneurs. The minority growth investment is a demonstration of Lincoln’s commitment to extending its reputation for excellence into the beauty and personal care sector and is supported by recent execution banker hires at both the junior and senior levels with direct sector expertise to provide unmatched coverage for our clients.

“Lincoln’s hands-on approach allowed us to continue running our business without interruption from start to finish,” commented Co-founder Avo Minasyan, “and we look forward to partnering with Stride Consumer Partners through this exciting next phase of our growth.” Co-founder Patrick Ta added, “With this investment, Patrick Ta Beauty will be able to do more of what we have always done: make flawless red carpet looks, with the expertise of a makeup artist, easy to use and accessible to all skin tones and types.”

Our Perspective

Ashleigh Barker, Director in Lincoln’s Consumer Group who leads the beauty practice, commented, “We believe Patrick Ta Beauty is well-positioned to continue its impressive growth in partnership with Stride, and we wish them continued success. The timing of this transaction is a strong indicator of investor confidence in the outlook of the beauty and personal care sector at large, especially for brands like Patrick Ta that are recognized for their incredible clean, inclusive beauty formulas designed to enhance and bring out one’s individual beauty. This is an area where the consumer has demonstrated a willingness to spend despite economic uncertainty time and time again, and today’s economic environment is no exception.”

Christopher D. Petrossian, Managing Director and co-head of Lincoln’s U.S. Consumer Group, stated, “Leading, entrepreneur-led brands such as Patrick Ta continue to attract strong interest from domestic and international strategic and financial investors. We are grateful to have had the opportunity to work with the incredible management team at Patrick Ta Beauty and look forward to being a continued champion of their future growth.”

Stride Consumer Partners

Stride is a private equity firm that specializes in partnering with talented and dynamic founders, entrepreneurs and business leaders to build the next generation of great consumer brands. Founded by a passionate group of experienced and successful investor-operators, Stride’s unique approach brings together a fully integrated team of successful investors working alongside seasoned operators to assist high-growth and disruptive consumer products and services businesses to hit their stride. The Stride team has had the pleasure of working side-by-side with the founders and teams of Brew Dr., The Bruery, Chomps, drybar, Essentia, First Aid Beauty, Jeni’s Splendid Ice Creams, MacKenzie-Childs, Simms Fishing Products, Skinfix, Tatcha, Truewerk, TRX, Urban Decay and Yasso.

Lincoln took all the stress off of our shoulders in a transaction sense and provided extensive sector expertise—the bankers really understood our business and our needs when it came to finding the right investment partner.
Rima Minasyan
Co-founder of Patrick Ta

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Any information or testimonials contained in this post may not be representative of the experience of other clients and is no guarantee of future performance or success.