Pamlico Capital has made a strategic investment in InRule


Headquartered in Chicago, InRule provides integrated decisioning, machine learning and process automation software that enables information technology and business leaders to make better decisions faster. The software helps more than 500 organizations worldwide operationalize machine learning and improve complex, mission-critical processes and workflows.

The Deal

With Pamlico Capital’s new partnership, InRule is well-positioned to accelerate their broadening footprint and expand their capabilities as they seek to make artificial intelligence (AI)-powered decisioning and automation accessible and transparent across all organizations. Pamlico sought Lincoln International’s advice on this transaction given the firm’s knowledge of the sector and the company. Terms of the transaction were not publicly disclosed.

Our Perspective

Scott Twibell, co-head of Lincoln’s Technology, Media & Telecom Group, commented, “We are excited to have worked with the Pamlico team on this investment and look forward to watching InRule continue to grow its leadership position as the largest standalone decisioning platform available in the market today. Uniquely positioned as a first-mover at the growing convergence of digital decisioning platforms, digital process automation and data science markets, InRule is well-positioned to grow rapidly over the coming years.”


Pamlico is a PE firm founded in 1988 that invests in growing middle market companies in North America. Pamlico seeks control-oriented growth equity investments of up to $200 million alongside founders and proven leaders in its target industries: communications, healthcare, services and software. The firm, based in Charlotte, North Carolina, has assets under management of approximately $4 billion.

Pamlico Capital InRule Technology, Inc. 2022 Connect with a Senior Team Member

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