Jade Leaf has been sold to WM Partners

Headquartered in Seattle, Washington, Jade Leaf was founded in 2014 as a partnership between two friends who are passionate about matcha green tea and committed to sourcing high quality, organic and affordable Japanese matcha products. Jade Leaf created a brand rooted in fair pricing, quality and transparency, and cultivated relationships with partners in Japan to build the broadest network of family-run tea farms. This sourcing network, known as the Kizuna Tea Collective, stretches across Japan’s premiere growing regions, where its members have been cultivating high quality matcha since 1858. The company sells premium quality, organic Japanese matcha tea in a range of pure grades, as well as blended products. Jade Leaf’s matcha is plant-based, organic, non-GMO, keto and paleo friendly and Whole30 approved. It attracts health-conscious consumers looking for functional health benefits, such as antioxidants and an energy boost from an alternative to coffee. The company sells its products through major retailers in the natural, conventional and mass channels, including Target, Walmart, Whole Foods and Sprouts. Jade Leaf is the top-selling matcha brand on Amazon and also sells direct-to-consumer, foodservice and wholesale clients on its website, www.jadeleaf.com.

“We are excited to work with the Jade Leaf team and implement our value creation toolkit to help take the brand to the next level of growth, as well as capture operational and commercial synergies with our existing portfolio of brands,” commented Jose Minski, Co-founder of WM Partners.

Lincoln acted as the exclusive investment banking advisor to Jade Leaf, working closely with the company’s co-founders throughout the sale process. This included providing advisory expertise and managing the preparation, marketing, due diligence and negotiation phases of the transaction.

About Jade Leaf
Jade Leaf, based in Seattle, Washington, and founded in 2014, is a provider of premium quality, organic Japanese matcha green tea products through major grocery retailers, online via Amazon and direct-to-consumer through its website, www.jadeleaf.com. Jade Leaf partners with a network of family-run tea farms across Japan that have been cultivating high-quality matcha since 1858.

About WM Partners
WM Partners is a Florida-based middle market private equity firm specializing in buyout investments in the health and wellness sector. WM Partners seeks to acquire small- and medium-size businesses with attractive growth prospects and generate sustainable, long-term value through its operational expertise in the health and wellness sector and strategic business approach working in collaboration with experienced management teams. WM Partners is certified as a diverse-owned firm by the National Association of Investment Companies. WM Partners is based in Aventura, Florida. For more information about WM Partners, please visit www.wmplp.com.

Jade Leaf WM Partners LP 2020 Connect with a Senior Team Member
Lincoln has been a valuable advisor throughout the process. Their extensive expertise in the branded food and beverage category and relationships with potential investors were critical in guiding us to the right partner for Jade Leaf.”
Will Crowthers
Co-founder of Jade Leaf

Meet our Senior Team

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