Guardian Capital Partners has sold Sure Fit, Inc. to Focus a portfolio company of Centre Lane Partners

Lincoln International, a leading global mid-market investment bank, is pleased to announce that Sure Fit, Inc. (“Sure Fit” or the “Company”) has been sold to Focus Products Group International, LLC (“Focus Products”), a portfolio company of private equity firm Centre Lane Partners. Sure Fit was a portfolio company of Guardian Capital Partners (“GCP”), a private equity firm based in Wayne, Pennsylvania. Terms of the transaction were not disclosed.

Founded in 1914 and based in Alburtis, Pennsylvania, Sure Fit is a leading provider of ready-made slipcovers and other related products to the home décor market. With valuable patent protection, strong brand equity and leading market share, the Company develops, sources and markets its products to a diverse customer base in a variety of channels, including the nation’s largest brick and mortar retailers and their captive websites, third-party e-commerce and catalogs, QVC and a Company-run, high growth, direct-to-consumer platform. Additional information is available at www.surefit.net.

Lincoln International acted as the exclusive financial advisor to Sure Fit, working closely with the Company’s senior management team and Guardian Capital Partners throughout the sale process. This included providing advisory expertise and managing the marketing, negotiation and due diligence phases of the transaction.

Scott Evans, Managing Partner at GCP, commented, “through an aggressive global marketing effort and deep knowledge of the consumer soft goods industry, Lincoln achieved an attractive outcome for shareholders. Lincoln’s strong execution expertise and advice proved invaluable.” Hugh Rovit, CEO of Sure Fit, added, “Lincoln provided expert guidance throughout the entire sale process and was a valuable partner to the Sure Fit management team. I look forward to integrating Sure Fit within Focus Products, which is an ideal partner that is well-positioned to accelerate Sure Fit’s growth initiatives.”

About Guardian Capital Partners

Guardian Capital Partners is a private equity firm that makes control investments in lower middle market manufacturing, consumer products and service companies. GCP partners with management teams to provide equity capital to lead leveraged buyouts, recapitalizations and divestitures of family-owned businesses and non-core divisions of larger corporations. The private equity experience and complementary skill sets of the GCP team provide a unique combination of operating and finance capabilities resulting in certainty of execution and meaningful long-term value creation for its portfolio companies. More information about Guardian Capital Partners can be obtained at www.guardiancp.com.

About Centre Lane Partners

Centre Lane Partners is a private investment firm focused on making control and non-control, investments in North American middle market companies. Its principals have extensive investing and operational experience having invested in numerous industries including consumer products, manufacturing, distribution, business services, retail, paper, packaging, building products, healthcare and franchising. More information about Centre Lane Partners can be obtained at www.centrelanepartners.com.

About Focus Products

Focus Products specializes in the design and marketing of functionally superior housewares, bakeware, bathroom accessories, storage systems, and counter top kitchen appliances. Focus Products is a growth-oriented company whose operations serve hospitality, food service, and retail markets. More information about Focus Products can be obtained at www.focuspg.com.

Guardian SureFit Focus Centre Lane 2012 Connect with a Senior Team Member

Meet our Senior Team

Any information or testimonials contained in this post may not be representative of the experience of other clients and is no guarantee of future performance or success.