Evenflo has been sold to Goodbaby International
Lincoln International (“Lincoln”), a leading global mid-market investment bank, is pleased to announce that Evenflo Company, Inc. (“Evenflo” or the “Company”), headquartered in Miamisburg, Ohio, has been sold by Weston Presidio to Goodbaby International Holdings Limited (“Goodbaby”), an international durable juvenile products company headquartered in China.
Evenflo is a leading manufacturer and marketer of infant and juvenile products. Evenflo was founded in 1920 and is a top supplier of infant and juvenile products to key retailers such as Toys “R” Us, Babies “R” Us, Wal-Mart, Target, Buy Buy Baby and Kmart. The Company’s product offering spans a broad range of essential infant and juvenile product categories. Evenflo’s premier brand name has 96 percent awareness with new mothers, and the Company enjoys #1 or #2 market share positions in several product categories.
Lincoln acted as exclusive financial advisor to Evenflo in this transaction. Morgan Stanley acted as financial advisor to Goodbaby.
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