Dominus Capital has sold On Campus Marketing to Spire Capital Partners
Lincoln International (“Lincoln”), a leading global mid-market investment bank, is pleased to announce that On Campus Marketing (“OCM” or the “Company”), a portfolio company of Dominus Capital L.P. (“Dominus”) has been sold to Spire Capital Partners (“Spire”). The terms of the transaction were not disclosed.
OCM, headquartered in Ewing, New Jersey, is the largest marketing and ecommerce platform exclusively serving the college demographic, providing affinity programs for colleges and universities across the U.S. The Company utilizes university-branded direct marketing across both traditional and digital channels to sell a diversified group of products geared toward college students and alumni. OCM has relationships with over 900 of the largest colleges and universities across the country and reaches more than two million unique households annually.
Dominus Partner Ashish Rughwani commented, “Lincoln’s execution expertise, access to key decision makers, industry knowledge and process guidance proved invaluable throughout the sale process. In addition, their ability to convey the Company’s unique business model and sustainable competitive advantages to potential investors was critical to our successful outcome.”
Mark Kuhns, CEO of OCM, added, “Lincoln’s deep experience in the consumer, retail, and technology and media sectors allowed them to share our exciting story in a highly compelling manner. We enjoyed working with the Lincoln team and were impressed by the level of senior engagement throughout the process. Dominus has been a great partner, and we look forward to working with Spire through the next stage of the Company’s development.”
Lincoln acted as the exclusive sell-side advisor to Dominus and OCM, working closely with the Company’s management team and shareholders throughout the sale process. This included providing advisory expertise and managing the preparatory, marketing, negotiation and due diligence phases of the transaction.
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