Deutsche Bahn has sold Ameropa to Liberta Partners
Ameropa, headquartered in Bad Homburg, Germany, is a leading European tour operator specializing in package city trips. The company’s product offering combines accommodation with train tickets and attractive additional services in one booking. Consistently ranked among the most popular German tour operator brands, Ameropa handles approximately 250,000 bookings annually, corresponding to around 500,000 travelers. In 2019, Ameropa generated revenues of approximately Euro 100 million.
Lincoln International was engaged by Deutsche Bahn well in advance of the transaction to provide advice on preparing the company for a competitive auction process. Lincoln International played an instrumental role for developing a coherent investment rationale and the strategic positioning for Ameropa. The firm provided both Deutsche Bahn and management with advice on the creation of a stand-alone business plan for Ameropa. Essential for the success of the transaction was support in negotiation of the areas and terms of future cooperation between Ameropa and Deutsche Bahn as the envisaged carve-out involved a high degree of complexity due to close cooperation between the company and the seller.
Lincoln International acted as the exclusive mergers and acquisitions (M&A) advisor to the seller in this transaction, leading a competitive sale process involving both financial as well as strategic bidders. Providing processual, financial and tactical advisory expertise to the seller as well as managing the marketing, due diligence and negotiation phases ensured a successful completion of the transaction.
Liberta Partners is a multi-family holding based in Munich. Liberta invests in companies with growth potential in the DACH region and supports the transformation of their business models. Liberta is backed by renowned families and entrepreneurs as well as the managing partners of the firm. A dynamic team of entrepreneurs, lawyers, M&A and private equity professionals actively manage the portfolio companies to release their full potential and create sustainable growth for the future.
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