Capital Croissance has acquired Smart Adserver

Founded in 2001, Smart is the leading independent, fully integrated and international ad platform. Its cutting-edge full-stack technology covers supply-side platform, adserver and demand-side platform solutions providing full transparency over the entire value chain. Smart is the trusted partner of hundreds of buyers and more than 1,000 premium publishers worldwide.

Capital Croissance will support the management’s ambitious growth strategy including its United States and international expansion, its verticalization strategy as well as its ongoing development in the connected television (CTV) market.

Arnaud Créput, Chief Executive Officer of Smart, commented, “Independence is key to our mission of bringing buyers and sellers closer together in a fully transparent, efficient and fair advertising market. With Capital Croissance’s active support, we will continue to build an ad tech powerhouse as a truly autonomous supply- and demand-side alternative to Google.”

Cédric Boxberger, Partner at Capital Croissance, stated, “The Capital Croissance team is delighted to support Smart’s talented management team in its growth ambitions. We are particularly struck by their focus on expanding and deepening the value proposition through vertical integration with an emphasis on the United States. In addition, we are aligned with their goal to capitalize on new opportunities in growth sectors like CTV.”

Matthieu Rosset, Managing Director at Lincoln, commented, “Congratulations to both Capital Croissance and Smart on this transaction. Capital Croissance is the perfect partner for Smart Adserver, a European champion in its space which has the potential to become a world leader.”

Lincoln acted as exclusive buy-side adviser to Capital Croissance, providing financial, due diligence and negotiation support. This continues Lincoln’s strong momentum and demonstrates the firm’s deep expertise in the digital media and marketing space.

CapitalCroissance Smar Cathay Capital 2021 Connect with a Senior Team Member
Lincoln’s teams have been instrumental in the success of this transaction, thanks to their deep industry expertise as well as their proximity with the management team.

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