Bridgepoint Growth has acquired Identicare from Animalcare Group


Identicare is a UK-based pet microchipping and pet owner-focused services company that was founded in 1989 by Animalcare Group, a UK-based pharmaceuticals business. It is the UK’s largest and most advanced microchipping database, with more than four million registered pets.

The Deal

Lincoln International advised Bridgepoint Growth on the acquisition, leveraging our significant animal health sector expertise and unique insights to support their investment thesis. The transaction was a carveout in line with Animalcare’s strategy to focus on pharmaceutical products going forward. Since 2021, Identicare has introduced three new subscription packages, launched a new platform and established key third-party partnerships as part of a strategic repositioning. Bridgepoint’s investment will support Identicare’s continued growth across all areas of microchipping, registration services and real-time support for pet owners.

Our Perspective

Matthew Lee, Lincoln International Managing Director who led the transaction, commented, “It was a pleasure to advise Bridgepoint in relation to this transaction. Identicare is a fascinating business in the attractive and growing segment of the animal health market, which now has the backing of Bridgepoint to take it to the next level. We look forward to seeing the business capitalize on the market opportunity ahead of it.”

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