A majority stake of Actito has been sold to QNTM, a portfolio company of ALTOR
Actito
Founded in 2001, Actito is a successful European customer activation platform provider, focused on providing perfect-fit solutions to the rapidly growing middle market. Through a single product that seamlessly combines marketing automation and a customer data platform (CDP), Actito provides marketers with a flexible and powerful Software as a Service customer activation platform that allows extended real-time campaign triggering and personalization, and adjusts with agility to the evolving requirements and ambitions of its clients (e.g. new data models or channels).
Thanks to a powerful integration framework, Actito acts as an ecosystem orchestrator, providing direct access to a vast number of best-of-breed marketing technology (MarTech) products, allowing clients to efficiently add capabilities and enrich their stack. The company uniquely drives product adoption and client expansion through a combination of value-added, subscription-based professional services and a vertically packaged offering.Actito is a trusted partner for more than 550 middle market brands in Western Europe (France, Benelux, Spain, Portugal) and Canada. Headquartered in Louvain-la-Neuve, Belgium, Actito relies on its roughly 150 professionals to deliver approximately €15 million in annual recurring revenue.
The Deal
Through their investment, QNTM Group aims to support Actito in accelerating customer acquisition and innovation, developing new services and partnerships and running strategic acquisitions. The collaboration with Raptor, a QNTM CDP platform, will allow to widen the group’s client reach across the MarTech value chain.
Our Perspective
Matthieu Rosset, Managing Director in Lincoln’s Paris office, commented, “This transaction further evidences Lincoln’s global coordination and capabilities to find the right partner for our clients. QNTM, the emerging MarTech and advertising technology (AdTech) leading consolidation platform, will unlock Actito’s growth perspectives to become the go-to alternative to United States-based players.”
QNTM
QNTM is an ecosystem of best-of-breed companies within AdTech and MarTech that all support enterprises to increase their revenue by utilizing unique software and technology solutions. Today the ecosystem consists of six unique brands with more than 600 employees and offices in Europe, the United States and Canada. QNTM is fully owned by Altor Fund V.
Lincoln’s in-depth MarTech expertise and international reach was key to find the best strategic partner to take Actito to the next level. Lincoln’s guidance and true dedication throughout the process ensured the successful outcome of this transaction.
Meet our Senior Team
The combination of Lincoln International’s fully-integrated global platform, strong sector expertise and entrepreneurial culture is a critical differentiator as successful businesses increase their focus on international growth through cross-border M&A.
Siebrecht Declerck
Managing Director* | Head of Belgium
Brussels
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