Beauty Independent | Haircare is on the Up and Up

Originally published by Beauty Independent on June 12, 2025

The haircare market offers a high consumption rate and growing sales, leading to optimism about the sector’s future. Styling products and solutions-driven products are driving sales and growth, particularly as consumers are looking for functional products customized to their specific needs.

Ashleigh Barker, Director and head of beauty and personal care, shared her perspective at Beauty Independent’s Dealmaker Summit conference in New York. “We know that the shelves are very crowded in-store, but consumers are looking for very useful, very purpose-driven products that they can incorporate and that can really customize to their specific needs and solutions,” said Ashleigh.

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