VMS and Sports & Active Nutrition Industry Report

Mar 2026

VMS and Sports & Active Nutrition Industry Report

From the fast-growing performance nutrition segment to the expanding protein category, a host of trends and macro factors are shaping the vitamins, minerals & supplements (VMS) and sports & active nutrition sectors.

Summary

Lincoln International's consumer health experts identify the trends and factors shaping the vitamins, minerals & supplements and sports & active nutrition sectors in 2026.
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Contributors

My passion is positioning high-quality businesses for maximum valuation. I thoroughly enjoy partnering with business owners to reach their goals through life-changing transactions.

Christopher Stradling

Managing Director & Co-Head of Consumer

Chicago

I strive to provide honest, thoughtful and precise advice throughout the entire transaction lifecycle in order to achieve successful outcomes for my clients.

Gus Ferguson

Director

Chicago

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