2025

PSG has sold Chatmeter to Alchemer, a portfolio company of KKR

Chatmeter

Founded in 2009 and headquartered in San Diego, California, Chatmeter provides an AI-powered reputation, local intelligence and brand visibility platform designed for multi-location businesses. Chatmeter’s suite helps enterprises fix and synchronize their business listings, monitor and respond to reviews at scale, optimize social media presence and derive insights from customer feedback across every location. The platform enables brands to understand what their customers really care about, measure sentiment, detect risks and opportunities and improve local SEO—all from a single end-to-end platform. Chatmeter aims to deliver growth and strong customer retention for retail, restaurant, healthcare, financial services, automotive, real estate and other multi-location and agency clients.

Alchemer

Alchemer is a global leader in customer experience and feedback technology. From a one-time survey to sophisticated feedback programs, Alchemer gives customer-obsessed teams the clarity to move from asking to action with powerful software. More than 11,000 organizations use Alchemer to collect feedback and connect it across their organizations through integration and automation. Alchemer gives CX, marketing, product, HR and market research professionals clear, actionable insights.

The Deal

Lincoln International was engaged by shareholders to explore strategic outcomes for Chatmeter due to its deep expertise across marketing technology and digital customer experience software, along with extensive buyer relationships across both strategic acquirers and the financial sponsor community. Lincoln conducted a tailored process, highlighting Chatmeter’s leading reputation management and local intelligence platform, strong demand for AI-driven marketing solutions and industry tailwinds as enterprises continue to prioritize customer engagement and brand visibility.

The acquisition expands Alchemer’s CX platform by combining direct feedback (e.g., surveys, in-app prompts) with indirect feedback (e.g., reviews, social media, customer comments). This enables organizations to capture, connect and act on every type of customer signal, identify patterns across the customer journey and take faster, more confident action.

Acquisition Benefits for Businesses:

  • Collect feedback across all channels, including surveys, in-app, reviews and social
  • Unify direct and indirect signals into a single view of the customer experience
  • Deliver actionable insights faster, driving better experiences and stronger loyalty
  • Built to scale for multi-location businesses in retail, hospitality, financial services and more

Alchemer and Chatmeter share a common approach to intuitive, scalable technology and responsive customer support. Both platforms are designed to help organizations quickly realize value and are supported by dedicated account managers and support teams. Together, they serve more than 15,000 organizations worldwide.

Our Perspective

Mark Yurko, Managing Director in Lincoln International’s Technology Group who led the transaction, commented, “It has been a privilege to partner with Chatmeter and PSG on this successful transaction. Chatmeter has established itself as a leader in reputation management and local brand intelligence, and the company’s innovative platform is well-positioned to address the growing demand for AI-driven customer experience software. We strongly believe that the new strategic partnership with Alchemer will accelerate both Chatmeter and Alchemer’s combined next phase of growth. We look forward to following the company’s continued success and to maintaining our strong relationship with PSG.”

PSG

PSG is a growth equity firm that partners with software and technology-enabled services companies to help them navigate transformational growth, capitalize on strategic opportunities and build strong teams. Having backed more than 160 companies and facilitated more than 530 add-on acquisitions, PSG brings extensive investment experience, deep expertise in software and technology and a firm commitment to collaborating with management teams. Founded in 2014, PSG operates out of offices in Boston, Kansas City, London, Paris, Madrid and Tel Aviv. To learn more about PSG, visit www.psgequity.com.

KKR

KKR is a leading global investment firm that offers alternative asset management as well as capital markets and insurance solutions. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and supporting growth in its portfolio companies and communities. KKR sponsors investment funds that invest in private equity, credit and real assets and has strategic partners that manage hedge funds. KKR’s insurance subsidiaries offer retirement, life and reinsurance products under the management of Global Atlantic Financial Group. References to KKR’s investments may include the activities of its sponsored funds and insurance subsidiaries. For additional information about KKR & Co. Inc. (NYSE: KKR), please visit KKR’s website at www.kkr.com. For additional information about Global Atlantic Financial Group, please visit Global Atlantic Financial Group’s website at www.globalatlantic.com.

Connect with a Senior Team Member
Lincoln was an invaluable partner throughout this process. We believe their deep expertise in executing software transactions, strong knowledge of the buyer landscape and thoughtful strategic guidance enabled us to successfully position Chatmeter and identify Alchemer as an ideal partner for its next stage of growth. The team’s collaborative approach and dedication were instrumental in delivering a successful outcome.
Paul Russ
Principal at PSG

Meet our Senior Team

Any information or testimonials contained in this post may not be representative of the experience of other clients and is no guarantee of future performance or success.