VMG Partners has sold Solid Gold to Health and Happiness Group

Lincoln International acted as the exclusive financial advisor to Solid Gold, working closely with the management team and shareholders throughout the sale process. Lincoln’s role included providing mergers and acquisitions (M&A) and industry expertise, as well as managing the preparation, marketing, negotiation and due diligence phases of the cross-border transaction.

Founded in 1974 and headquartered in Chesterfield, Missouri, Solid Gold is among the first holistic pet food brands in the United States, offering premium pet food, toppers and supplements for dogs and cats. Solid Gold is the leading brand in gut health, providing pet food that supports lifelong health, positively impacting both the immune system and overall wellness of pets. The company maintains a true omni-channel presence with longstanding partnerships with Petco, PetSmart, Amazon and Chewy, along with significant scale and rapid growth in China. Solid Gold’s focus on pet’s health and vitality drives significant consumer loyalty to the brand.

Julie Barron, Chief Executive Officer of Solid Gold, commented, “After achieving significant momentum by carefully nurturing our category-leading brand in both the United States and China, we were excited to collaborate with Lincoln to find the right partner for Solid Gold. We are delighted with the outcome for our employees and our customers and are excited to be a part of Health and Happiness Group as we continue to grow the business globally.”

McConnell Smith, Partner of VMG Partners, added, “Health and Happiness Group will be a great home for Solid Gold and we’re excited to have them oversee the next phase of the brand’s growth.”

VMG-Partners_Solid-Gold_HH-Group Connect with a Senior Team Member
"Lincoln has been an exceptional partner through the entire process. Their extensive experience in the pet category and working with international buyers were critical in navigating a challenging and uncertain year to deliver a successful outcome for the company and VMG." — McConnell Smith, Partner of VMG Partners

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