Trilogy International Limited, a portfolio company of Trustar Capital, has sold Lanocorp to West Lane Capital
Lanocorp New Zealand Limited
Based in Christchurch, New Zealand, Lanocorp New Zealand Limited (Lanocorp) was founded in 1987 and specializes in the design, development, manufacturing and distribution of natural beauty products across skin, hair and body care. Through its portfolio of three better-for-you brands—By Nature, Lanocrème and Goodness—Lanocorp offers high-quality, natural products at accessible price points. With deep local roots and heritage, Lanocorp first launched its Lanocrème brand to share the benefits of New Zealand’s native lanolin ingredient with the world. Having since expanded across three global brands as well as private label, Lanocorp has become the provider of choice to its network of leading retailers, serving as Walmart’s number one supplier of natural face masks. Underpinned by its state-of-the-art manufacturing facility and vertical integration capabilities, Lanocorp combines agility with scale, enabling swift execution while meeting the extensive demands of its customers’ individual needs.
The Deal
Lincoln International (Lincoln) acted as the exclusive investment banking advisor to Trustar Capital (Trustar, f.k.a CITIC Capital) and Lanocorp, a portfolio company of Trilogy International (Trilogy International was previously acquired by Trustar in 2018) in its sale to West Lane Capital Partners (West Lane). Lincoln worked closely with the management team and shareholders throughout the process to position the business and identify value-add partners. With West Lane’s clear expertise in the beauty and wellness sector, the partnership opportunity between West Lane and Lanocorp presents an exciting new chapter in Lanocorp’s story of growth. This transaction continues Lincoln’s track record of branded beauty & personal care deals, as well as the firm’s longstanding history of working with owner-entrepreneurs and executing private equity-backed transactions. The terms of the transaction were not disclosed.
Yang Shi, Director at Trilogy International Limited, Trustar Capital commented, “The Lincoln deal team displayed a terrific understanding of the global beauty industry in which Lanocorp plays and identified relevant buyers early on, then delivered great work by leveraging their expertise and providing insights and solutions that continued to drive the process forward every step of the way.”
Our Perspective
Ashleigh Barker, Director in Lincoln’s Consumer group and head of Lincoln’s Beauty & Personal Care practice, commented, “Lanocorp distinguishes itself when it comes to speed-to-market agility and product development know-how, delivering an offering based on authentically formulated, efficacious botanical ingredients that consumers love. We believe Lanocorp is well-positioned to continue its impressive expansion in partnership with West Lane, and it was a pleasure working with the management team and its shareholders in this pivotal transaction for Lanocorp’s evolution.”
Trustar Capital
Headquartered in Hong Kong, Trustar is a leading private equity firm with a global track record of investing in companies that demonstrate growth and productivity. Since 2002, Trustar has completed over 100 investments across China, Japan, Europe and the U.S. and currently has approximately $10 billion in assets under management. Trustar leverages its resources, operational experience and disciplined professionalism to maximize the potential of its portfolio companies. For more information, visit www.trustarcapital.com.
TIL
Headquartered in New Zealand, TIL is a leading cultivator of natural and organic consumer products in Australia, New Zealand and worldwide.
West Lane Capital Partners
Headquartered in Los Angeles, California, West Lane Capital Partners (West Lane) is a private investment firm that partners with entrepreneurs and management teams to invest in differentiated middle-market companies within the consumer, logistics, manufacturing and services sectors. In addition to providing capital, West Lane is actively engaged in providing operational guidance across the strategy, operations and finance functions to its portfolio businesses. For more information, visit www.westlanecap.com
Lincoln's dedicated deal team maintained a structured, professional approach while simultaneously taking the time to understand Lanocorp's unique business, philosophy and people on a personal level.
Meet our Senior Team
Through honest advice, passionate client service and hands-on execution, I strive to deliver outlier results for my clients.
Christopher Petrossian
Managing Director & Co-head of Consumer
Los Angeles
With a commitment to building lasting relationships, I take a bespoke approach to the individual needs of every client I work with, seeking to be their champion, trusted advisor and partner well before, leading up to and throughout any potential transaction that may take place.
Ashleigh Barker
Director
Los AngelesView More Transactions in Consumer
Any information or testimonials contained in this post may not be representative of the experience of other clients and is no guarantee of future performance or success.