ReviewTrackers has been sold to InMoment, a portfolio company of Madison Dearborn Partners


ReviewTrackers, based in Chicago, Illinois and backed by PeakSpan Capital, empowers more than 175,000 business locations to understand their customers better through advanced review and customer feedback technology. ReviewTrackers’ solutions allow for analyzing, amplifying and maximizing customer feedback to accelerate customer acquisition and improve customer retention while driving more authentic connections.

The Deal

InMoment, a portfolio company of Madison Dearborn Partners, acquired ReviewTrackers in June 2022. The companies will join forces to accelerate the delivery of an integrated solution, combining ReviewTrackers’ award-winning customer review management with InMoment’s Experience Intelligence™ (XI) Platform. This will provide the unique ability for the companies to serve customers with social ratings and reviews, access a larger share of the customer voice, manage online reputation and drive exceptional customer experiences.

Our Perspective

Mark Yurko, Managing Director in Lincoln’s Technology, Media & Telecom Group, commented, “The customer feedback management sector continues to consolidate as leading customer experience and reputation management platforms form broader suites leveraging natural language processing, natural language understanding and machine learning across multiple channels. We truly enjoyed working with the ReviewTrackers team and look forward to seeing the company’s best-in-class review management and analytics software flourish within the InMoment Experience Intelligence™ (XI) Platform.”


InMoment, based in Salt Lake City, Utah, is a leading provider of experience improvement software and analytics that enable enterprises to gather, synthesize and drive business decisions on insights from their customers.

ReviewTrackers InMoment MadisonDearbornPartners 2022 Connect with a Senior Team Member
Lincoln's deep knowledge and relationships within the customer experience strategic landscape allowed us to unlock this remarkable opportunity with InMoment. We appreciate Lincoln's guidance, commitment and domain expertise throughout this transaction to help us achieve an outstanding outcome.
Chris Campbell
Chief Executive Officer of ReviewTrackers

Meet our Senior Team

Any information or testimonials contained in this post may not be representative of the experience of other clients and is no guarantee of future performance or success.